In some major competition scenes, there are thousands of audiences, and the media audience is countless. Therefore, it is very beneficial to the effective communication between the enterprise and the target and achieves a multiplier effect. Especially during the 2008 Beijing Olympic Games, many brands tasted the sweetness and quickly increased their brand awareness through effective sports marketing. Right now, tire companies that want to make a difference in the Chinese market have taken aim at the magic of sports marketing.
Pirelli Title Super League
Pirelli Superstar Signing Ceremony
On March 21, the big curtain of the 2009 China Football Super League was slowly pulled up in Zhengzhou. Pirelli signed a contract with the Chinese Football Association for nearly three years with a generous annual capital of RMB 50 million. Pirelli Group Chairman Marco Troncetti Provera stated: “China is one of the fastest growing regions and markets in the world. For Pirelli, sponsoring the China Super League is a great opportunity to show us in the industry. The performance in China is deeply rooted in the local community.Football is a popular movement that attracts the public's attention. Its extraordinary power brings people close together and it will help Pirelli brand rooted in the hearts and minds of thousands of Chinese people. ."
Chinese football is sluggish, as women and children know. The reason why Pirelli has a higher bid is that they have been optimistic about the Chinese market and will be affected by the financial crisis. As early as 2005, Pirelli established a joint venture in Shandong, China. This may also coincide with Pirelli's marketing strategy. Pirelli has been passionate about sponsoring sporting events since its inception. The best known is the sponsorship of Inter Milan. In addition, in more than 100 years, he has sponsored motorcycle races, F1 events, the Basel team in Switzerland, the World Rally Championship and many other events. The current sponsorship contract with the World Rally Championship will expire in 2010. These events have greatly enhanced the quality image of Pirelli Tire.
Hankook Tire Renews Queen's Diving
Hankook Tire Renews with Guo Jingjing
On March 15th, Hankook Tire announced the contract with Guo Jingjing. This is the second time that the two sides have joined hands after the successful cooperation in 2008. Hankook hopes to use the Beijing 2008 doubles champion and China's “Queen of Water Diving†Guo Jingjing as the spokesperson to perfectly interpret the brand image of Hankook in 2009. Guo Jingjing said: “I am very happy to be able to continue my business with Hankook Tire. I believe that good products will stand the test of time. Hankook Tire’s outstanding handling performance and comfortable driving experience have left me very With a deep impression, I would like to recommend such a tire brand that is trustworthy and suitable for everyday driving."
In 2009, industry competition became more severe and fiercer. Hankook Tire once again made a heavy attack on marketing. It invited Guo Jingjing as the brand spokesperson, showing its determination to further explore the Chinese market and improve sales performance.
Bridgestone and Tianjin Women's Volleyball Team
Bridgestone and Tianjin women's volleyball contract renewed
On the evening of March 12, as a sponsor of the Tianjin Women's Volleyball Team, Bridgestone organized a grand celebration party for the Tianjin Bridgestone Women's Volleyball Team, who just won the championship of the 2008-2009 National Women's Volleyball League. The three-year contract was announced on the spot at the celebration dinner and the new contract period was extended to May 2012. President Wu Tian of Bridgestone China put forward at the scene a good vision of “cooperation and mutual encouragement between the two parties in the future cooperation and can achieve greater success in their respective fieldsâ€.
Bridgestone (Tianjin) Tire Co., Ltd. started cooperation with Tianjin Women's Volleyball Team in July 2000 and jointly established the Tianjin Bridgestone Women's Volleyball Club. With the victory of the Tianjin Women's Volleyball Team in the sixth national women's volleyball championship, Bridgestone has also gained fame with its fame. With its eye-catching eyes and unremitting support, it has received fruitful results.
In addition, Kumho Tire sponsored Manchester United, Michelin has worked closely with the F1 race for many years, and Dunlop has also set foot in the women's volleyball league and the title of the Shanghai women's volleyball team. The financial crisis struck, tire companies have chosen sports marketing or want through the integration of sports culture, brand culture and corporate culture, which has aroused the resonance of consumers and businesses, and has won a place in the global tire market.
WINDUS ENTERPRISES INC. , http://www.yk-diecasting.com