Commercial Vehicles Adjust Production Capacity Distribution Channels to Increase "Running" in the Countryside


The state financial allocation of 5 billion yuan encourages the renewal of old vehicles and vigorously encourages "cars to the countryside". On March 13, the implementation plan for the implementation of auto and motorcycle going to the countryside finally surfaced. Although it was a bit late compared to the date originally scheduled for March 1, many mainstream commercial vehicle manufacturers in Foshan have already done so early. Well prepared, adjust the production capacity, layout channels, increase the "salt" for the countryside to save power for the upcoming market growth.
Although the degree of urbanization in Foshan is gradually weakening the urban-rural economic differences, for many rural residents who are eager to obtain preferential “two-for-four” rounds, the automobile-to-country policy still has great attraction.

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On March 13, seven ministries and commissions of the Ministry of Finance and other countries jointly issued the “Implementation Plan for Auto and Motorcycle to the Countryside” (hereinafter referred to as the “Program”). It is worth noting that the state's automobile products used for financial subsidies are mainly miniature minivans and light trucks based on means of production. Miniature sedan-based cars are not encouraged in the countryside.

Cannot be transferred within two years after redemption

According to the implementation plan, from March 1 to December 31 this year, farmers scrapped three-wheeled or low-speed trucks and redeployed light-duty trucks, as well as the purchase of minivans, according to the purchase of 10% of the sales price of light trucks or minivans. Subsidy is provided. If the unit price is more than 50,000 yuan, the fixed allowance for each vehicle is 5,000 yuan. The plan also requires that “each householder purchases a light-duty truck or minivan that enjoys subsidies and will not transfer the property within two years.”

Car manufacturers cannot increase prices without permission

The light-duty trucks, minivans and motorcycles listed in the "Vehicle Production Enterprises and Products Announcement" published by the Ministry of Industry and Information Technology can be used as subsidies. The program requires that “the selling price of products for automobiles and motorcycles to the countryside shall not be higher than the prices of similar products in the same period of the market.” After farmers purchase automobiles and motorcycles included in the subsidy, they shall, with the relevant certification materials, report the subsidy funds to the township finance departments at the location of the accounts. The subsidy funds are jointly financed by the central government and provincial finances. The central government finances 80% and the provincial financial burden is 20%.

Subsidy funds are issued within 15 working days

For the way farmers are more concerned about obtaining subsidies, the subsidy funds are subject to “township level review, township level payment” or “township level review, county level redemption”, that is, farmers can apply for subsidy funds to the township finance department after car purchase. The materials to be submitted by the purchaser during the audit include the motor vehicle driving license or motor vehicle registration certificate, sales invoice, purchaser ID card, household registration certificate, and the purchaser's savings passbook or food passbook. On the basis of the purchase of light trucks, it is also necessary to provide scrap vehicle recovery certificates and cancellation certificates. After the review, the financial department of the township and township financed the funds directly into the purchaser's deposit passbook or the special passbook for grain supplementation within 15 working days.

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Commercial vehicles have been spread to rural markets ahead of schedule

“According to past years’ conventions, after the Spring Festival each year, it is the best time for commercial vehicle sales. In general, the most prosperous in March, our stores generally reach the peak of sales in March.” Deputy General Manager, Sunlink 4S Store, Nanhai Gong Qi revealed to reporters that due to the early arrival of the Lunar New Year, the peak season for the commercial vehicle market came early this year. The sales volume of the store in the first two months increased by about 30% from the previous year, among which the sales momentum of light trucks was particularly evident.

It is reported that at present, Nanhai Shun Ling 4S Store has more than 20,000 customer retentions, but it has not stopped moving into the rural commercial vehicle market. As early as last year, Nanhai Shun Ling extended its sales and after-sales service network to Sanshui. Gong Qi explained: “Although it is not possible to quickly realize profitability in township outlets in the short term, we are optimistic about the market at the township level. The preparatory work we did before the automobile out of township policy came out will win us at the township level. The rural market is fully prepared."

In Foshan City, Minnan Automobile Sales and Service Co., Ltd., Wuling has foreseen that micro-bus will be one of the important models of cars to the countryside, so it is well prepared. The person in charge of the store revealed that the coverage of the network of SAIC-GM-Wuling prefecture-level cities has reached 90%, and the coverage rate of more than 2,000 administrative counties is nearly 30%. In some economically developed areas, the coverage rate of the county-level market has reached over 50%. "Our channels are spread over the vast rural market and the next step will continue to increase investment in this area."

Commercial vehicles push new models to meet the needs of rural areas

"Since the implementation of State III in Guangdong, the share of high-end light trucks has increased. Jiangling's Shunda, Kaiyun, Kairui and other light trucks cover a high-end mainstream range of 70,000 to 90,000 yuan, which is an important guarantee for winning sales first." According to the person in charge of the 4S shop, the economical and practical light trucks are at hand, giving them confidence in the development of the rural market.

“We can cover a vast area in the rural market, in essence because our products meet the needs of rural consumers.” Foshan Funan Automobile Sales & Service Co., Ltd. disclosed that Wuling Rongguang, which has been listed for six months, achieved a single monthly sales breakthrough. The performance of 10,000 vehicles, Wuling Rongguang equipped with a 1.2-liter B-engine, represents the high level of the domestic micro-vehicle industry, and the key is to meet the requirements of “multi-driving and fast-moving” in rural vehicle consumption.

The reporter also learned at the Runan store in Nanhai, Futian Automobile that, in order to meet the needs of a large rural rural market economy, Sapu fuel-efficient Sambo-Sap V standard edition smart fuel-saving king, Sapu C 4D20 new fuel-saving king, Sapu T 4D20 classic fuel-saving king also fully landed in the Foshan market. “We believe that the value of car-to-country policy is to encourage rural residents and small and medium-sized town residents to benefit from the benefits brought by the policies and make their family rich as soon as possible. Therefore, as the best helper for families to get rich, the pickup trucks in the countryside can make money while they need it. It can save money.” Wang Yurong, general manager of Foton Motor’s Omarsapap Legend brand, said that on the basis of affordable purchases, Sapu’s fuel-efficient Sambo is to drastically reduce vehicle operating costs and achieve three years of growth for farmers. Friends save the goal of a car.

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Car dealers: "Cars go to the countryside" to drive sales of commercial vehicles

In Foshan Ruiqi Automobile Trade Co., Ltd., the number of consumers who came to buy Dongfeng Xiaokang has increased significantly recently. Many of them are rural residents who require commercial vehicles such as Sanshui and Gaoming. The store’s sales staff revealed: “The models we sell are mainly micro-customers, and have a closer relationship with the policies of autos going to the countryside and small-displacement purchase tax. These policies have a more significant impact on our sales.”

“The promotion of automobile to the countryside policy is absolutely good for pulling commercial vehicles, especially sales of light trucks and micro-surface models, and stimulating the rural market.” The owner of Hafei Automobile Foshan Chantong Store believes that there are still some rural areas in the Pearl River Delta. Using three-wheeled and four-wheeled agricultural vehicles, these models have high emissions, high energy consumption, and poor safety. "The expectation of 5 billion yuan in financial subsidies will accelerate the structural change in the rural automobile consumption market."

A dealer who did not wish to be identified believes that local car dealers have been able to radiate western and northern Guangdong, and there are still many opportunities in the commercial vehicle market, and they can continue to gain new growth points.

Farmers: We hope that "agricultural transfer" can also enjoy preferential treatment

According to the automobile rejuvenation plan, for all models with a displacement of 1.6 liters or less, the purchase tax will be levied at 5%, which amounts to a “5% discount”. According to the calculation of 40,000 to 50,000 yuan per micro-offer, the purchase tax can be reduced by about 2,000 yuan. Both cumulative, equivalent to saving 5,000 yuan.

This makes Lao Huang, who is a small business in Gaoming, very tempted and wants to “make four rounds of two rounds” of his motorcycle. However, in the village reform in 2004, Lao Huang became a “non-agricultural non-agricultural worker.” He hoped that this would not affect his enjoyment of the benefits of the car to the countryside.

It is reported that there are more than 1.6 million rural residents in the 3.6 million household registration population in Foshan, and 2 million people enjoy the distribution of rural collective economy each year. From July 1, 2004, Foshan's household registration system took the lead in the province's reforms. 1.64 million farmers and Lao Huang became the same as farmers, and their identities became residents.

Can "Nongzhufeifei" enjoy this preferential treatment?

According to the Foshan Municipal Economic and Trade Bureau, “The identification scheme has been reported to the Provincial Economic and Trade Commission and the Department of Finance and is still waiting for approval.”

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