Second-tier premium brand: Lexus trapped "God Steel" made Jaguar Land Rover leapfrog 100,000

According to the latest report from the media, 15 Lexus products were involved in the “Kobelco” fraud and faced a huge recall risk. As a result, it also adds a variable to the increasingly stable second-tier premium car market in which rankings tend to be more stable. Among these, the most direct beneficiaries will be Volvo, which is currently ranked fourth.

Following Cadillac’s first sales of 100,000 units last month, Jaguar’s second-placed Jaguar Land Rover also saw a 100,000 leap this month. At present, the sales volume of Jaguar Land Rover-made domestic models has exceeded 50%, or is continuing to develop along the successful road of the "Germany's top three."

Compared with last month, September's second-tier premium car market seems to have even gained momentum. Cadillac, Jaguar Land Rover, Lexus and Volvo sold all over 10,000 vehicles in September. Both September and September saw a year-on-year increase of over two digits. Under the overall upward trend, the ranking trend of the second-tier luxury car market has become more stable and clearer. However, the constant fermentation of the "King Steel" fraud has also added a big variable to this market.

Lexus is full of trapped "God Steel" counterfeit Volvo to go beyond timing

Recently, the third largest steel company in Japan, Kobe Steel, admitted to falsifying some of the copper and aluminum product inspection data and supplied the product to its customers. In just a few days, the number of counterfeit products increased, and the number of affected companies increased from the previous 200 to 500. Among them, Japanese auto companies are almost spared.

According to the latest report by the media, “The Kobelco scandal has caused Japan’s major auto makers to fall into the shadow of a huge recall. Among them, the Japanese luxury brand Lexus is the first to suffer, and all 15 models are facing the risk of recall...”

At present, Lexus is ranked third in China's second-tier premium car market. In September, it sold 11,828 vehicles in China, an increase of 11% year-on-year. In January-September, it accumulatively sold 94,429 vehicles in China, an increase of 21% over the same period last year. Despite showing a steady growth trend, Lexus has been more directly involved in the sales of imported products in the Chinese market than other Japanese brands.

Once the recall is confirmed, Lexus will soon face a huge recall cost. On the other hand, the resulting product trust crisis will have a far-reaching and even fatal impact on its brand. After the “God Steel” incident broke out, some netizens said, “All said that the Japanese car had no impact. Now it seems to be true.”

Lexus is in crisis and the most immediate beneficiary is probably Volvo, which is currently ranked fourth. In September, Volvo ushered in the first sales this year over 10,000 months. In the same month, Volvo sold 11544 vehicles in China, an increase of nearly 30% compared to the same period of the previous year, reaching 29.8%. In the first three quarters, Volvo cumulatively sold 82,341 vehicles, a year-on-year increase of 29.9%.

On October 17, Polestar, a high-performance brand under Volvo, officially announced independence and released the first model Polestar 1. Regardless of what the move will bring to Volvo, it will create an excellent opportunity for Volvo to overcome with Lexus.

Cadillac surpasses last year's sales Jaguar Land Rover welcomes one hundred thousand crossing

Cadillac, which currently ranks first in the rankings, continues to grow at a high rate, with no changes. According to statistics, Cadillac sold 16,016 vehicles in China in September, a year-on-year increase of 38%; from January to September, its cumulative sales reached 124,528 units, which exceeded its annual sales last year.

Compared to the other three brands in the second-tier premium, Cadillac has exceeded sales volume or growth. As far as the current situation is concerned, in the remaining quarter of this year, Cadillac will have to maintain its advantage to the end of the year, which seems to be difficult. However, the industry’s “price-for-price” approach is still widely criticized. At the same time, it is also questioning how much this “quantity” can be “changed”.

Jaguar XEL is coming to China

Following Cadillac's first sales of 100,000 units last month, the second-ranked Jaguar Land Rover also saw a 100,000-unit leap this month and achieved year-on-year growth for 21 consecutive months. According to the data, Jaguar Land Rover sold 13,832 vehicles in China in September, a year-on-year increase of 20%, a record high for single-month sales in 2017; as of September, Jaguar Land Rover’s cumulative sales volume reached 104,667 units, an increase of 27% over the same period of 2016.

At present, the sales volume of Jaguar Land Rover domestic models has exceeded 50%. According to the plan, this year, the domestic Jaguar XEL will be on the market, and next year it will also usher in the domestic Jaguar E-PACE. By then, Jaguar Land Rover domestic models will rise to 5. At the same time, by 2020, Jaguar Land Rover will introduce a domestic model to the Chinese market each year. From this point of view, Jaguar Land Rover is continuing to develop along the road to the success of the "Germany's top three."