Mr. Andersen, President of Bosch Automotive Aftermarket Greater China, and Tang Shushen, General Manager of Automotive Products Department of Jingdong Mall Home Life Division “The size of China’s auto aftermarket is expected to reach RMB 59 billion in 2017. Under the digital age, more and more consumers have stepped into the consumer stage that focuses more on quality and diverse experiences. How to keep up with market trends for domestic automobile users? Providing better after-sales services and creating a better consumer experience are the directions that Bosch always thinks about.†Anders said, “We are very pleased to have further in-depth cooperation with JD.com and leverage JD.com's extensive user base in the vehicle owners. More domestic consumers can purchase Bosch products more conveniently and quickly, and realize the complete closed-loop installation of offline purchases online. At the same time, rapid consumer feedback can also provide a basis for Bosch to update its products and services.â€
Mr. Andersen, President of Bosch Automotive Aftermarket Greater China, delivered a speech
Tang Yushen, general manager of Jingdong Mall Home Life Business Unit Automotive Products Department, said that as of the end of March this year, JD.com had 240 million annual active users, and it was already the largest middle class consumer platform in China. Cooperation between the two parties will help us better grasp future consumption. The trend, while Jingdong Big Data will also provide support for the brand business strategy development, and through the open to the brand side marketing, logistics and other e-commerce capabilities, empower the brand side.
After the two parties reached a deep strategic cooperation, the entire supply chain of Bosch auto parts products from the factory to the Jingdong customers will be optimized. At the same time, Jingdong will also become one of Bosch's important channels to ensure that consumers can purchase new products at the first time. It is reported that after this cooperation, the wiper products of Bosch's Unipoint brand have started in Jingdong.
In addition, the two parties will also rely on Bosch’s strong offline capabilities and JD’s strong online and distribution capabilities to conduct O2O cooperation. Jingdong vehicle steward is an important entrance for JD.com to interact with car owners and lead car related products. It will push Bosch products in the relevant product areas. At the same time, the 95-year-old Bosch Automotive Service Network is the world's largest independent automotive service network. Currently, Bosch has approximately 300 car line service stores in China, which provide consumers with one-stop integrated car service and fast car service solutions. After Jingdong and Bosch have reached O2O closed loop, consumers who purchase Bosch's self-operated accessories in Jingdong will enjoy preferential offline installation and free testing services.
Leaders of both parties attend strategic signing ceremony and answer media questions
As the leading e-commerce platform in China, Jingdong has the largest logistics infrastructure and network in the national e-commerce industry. As of March 31, 2017, JD.com has 7 logistics centers nationwide and operates 263 large warehouses covering 2,672 districts and counties nationwide. In 2017, Jingdong Automotive Products was regarded as the first year of in-depth cooperation with well-known domestic and foreign brands in the automotive supply chain. By promoting more direct and in-depth cooperation with the brand, JD.com is committed to providing consumers with more convenient and high-quality automotive aftermarket services.
The Bosch Group is the world's leading supplier of technology and services and the world's largest supplier of automotive technology. Bosch Automotive sells one-stop solutions for "accessories, diagnostics and services" in China, including high-quality auto parts products, diagnostic equipment and professional services. The business covers the independent auto aftermarket and the host supporting aftermarket. Since 2010, Bosch Automotive has started to expand its e-commerce business and has entered into cooperation with JD. Currently, the products on the Jingdong line include wearing parts and some diagnostic equipment, altogether 1,500 product item numbers. The category includes wiper blades and filters. Device, brake system, spark plug, battery, and horn.
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