According to foreign media reports, Tim Cook insists that Apple is working on a number of new products in order to keep up with the ongoing pressure on the company's share price. In an interview with the Wall Street Journal, Tim Cook said: "There are some new product categories that Apple is going to release and are not yet ready to release these products, but we are really working on some great products right now." In fact, speculation about Apple's new product line has a long history, including iWatch, iPen, iTV, mobile payment, wireless and solar charging, content delivery, iPhoneography camera capabilities and even the new Android iPhone. Although the new Android iPhone will not happen, but the most recent news broke the news is about iWatch and the new sapphire display iPhone. In particular, the new sapphire display is the configuration of the iPhone6 ​​passed uproar. However, follow-up news that the apple sapphire glass will be equipped with iWatch, rather than "well-expected" next-generation iPhone. The reason is due to cost problems plagued Apple has temporarily shelved plans for the iPhone6 ​​with sapphire glass screen, because do not want to raise the final listing price of iPhone6 ​​because of cost issues. The focus of this conversation is still on iWatch. There have been quite a few reports of iWatch on the web in recent times. First, Apple applied for a variety of iWatch-related technology patents, and then to Cook's intentional or unintentional implication, and finally some heavyweight media exposure. No matter from which point of view, iWatch seems to be available in 2014. At the same time, Apple is also actively preparing for the construction of sapphire glass factory, saying there is no connection between the two. According to the latest news, Apple's mysterious iWatch development team was further exposure of the media. According to reports, this group consists of more than 200 top talent, the size of Apple's history is very rare. Colleagues based on many Apple hiring posts recently seen, and these hiring are basically smart watch devices pointing to the future. The number of members of the iWatch team is still likely to expand further. The launch of iWatch seems to have become a foregone conclusion, as the world's electronic information benchmarking company Apple in the future global once again set off a wave of wearable electronic products. Electronic products, as an important application area of ​​copper, the trend of wearable electronic products will directly drive the demand for copper. At the same time, the consumption of domestic copper will be benefited directly as the intensive electronics manufacturing industry in China. Prospect Industry Research Institute released "2013-2017 2017 China copper smelting industry market demand forecast and investment strategic planning analysis report" shows that the core of microelectronics technology is integrated circuits. An integrated circuit refers to a semiconductor crystal substrate (chip), with copper new microchip, you can get 30% performance gain, the circuit line size can be reduced to 0.12 microns, can be integrated in a single chip The number of transistors reaches 2 million. This opens the door to the ancient copper metal in the latest semiconductor technology applications. Each integrated circuit size, structure design and use of different, the integrated circuit structure and the amount of copper is not the same, according to the general dismantling recycling market data, the integrated circuit average copper content of each block between 10-20g , Calculated according to this data, in 2012 China's integrated circuit with copper reached 1.8 million tons. In addition, copper is another copper printed circuit in electronic products. Copper printed circuit is the copper foil as the surface, affixed to the plastic plate as a support, which has been widely used, the need to consume large amounts of copper foil. In addition, the circuit also need to use a variety of low-cost, low melting point, liquid copper brazing material. In 2012, China's PCB printed circuit board production was 218 million square meters, consuming about 536,000 tons of copper and about 187,600 tons of copper in printed circuit boards.