Following the first year of the opening of innovative energy vehicles in 2014, the output of China's new energy passenger vehicles reached 54,500 units, a nearly three-fold increase over the same period last year. With the improvement of consumer awareness, supporting policy system and perfect use environment, the explosive growth will continue in 2015. BYD, BAIC, SAIC and other car companies have set a number of sales targets and capacity planning. Only BYD's sales target exceeded the total output of new energy passenger cars last year.
Which new 2015 new energy vehicle sales plan is strong? BYD BAIC and other five major car enterprises inventory
Car company's 2015 sales target and new car plan
BYD's new energy vehicle business achieved rapid growth in 2014, with an overall sales volume of more than 18,000 units, accounting for 33% of the national new energy passenger vehicle market. Among them, BYD-Qin plug-in hybrid vehicles sold a total of 14,747 vehicles, and the pure electric vehicle e6, which is mainly engaged in the public sector, sold 3,560 vehicles. According to the internal person in charge of BYD, the sales target of BYD's new energy vehicles in 2015 was 60,000 to 80,000.
BYD plug-in hybrid SUV Tang was launched in January, and its performance and space surpassed the new energy ace model Qin, and the market prospect is promising. Three plug-in models of Shang, Song and Yuan will also be launched. In addition, BYD's new power battery factory (Pingshan) was put into operation in October last year, with a design capacity of 6.5Gwh, which is equivalent to four times the capacity of the old factory (Huizhou). As the capacity of the new plant climbs, the battery bottleneck that restricts the company's new energy vehicle emissions is expected to be gradually lifted, and sales in the future are expected to continue to grow rapidly.
Beiqi New Energy is also ambitious, focusing on the pure electric strategy, and plans to move toward the "first" goal. Zheng Gang, general manager of Beiqi New Energy, said: "In 2020, we will strive to achieve more than 200,000 vehicle sales and become the largest new energy vehicle company in the country. Among them, more than 20,000 vehicles will be sold in 2015. BAIC Group is in Beijing this year. The top ten new energy automobile industry bases such as Qingdao, Guangzhou, Jiujiang and Weifang will have a capacity of 160,000 units.
In 2014, the total output of Beiqi New Energy was 7,200 units, of which the national market share reached 18.6%, and the market share in Beijing reached 75%. The annual sales of pure electric passenger cars reached the first in the country. Zheng Gang revealed that BAIC New Energy will release six new models in 2015, and four new models will be launched in 2016.
As a leading company in the field of traditional passenger vehicles, SAIC's performance in the new energy vehicle market is relatively unsatisfactory, but in 2015 it also set a plan for rapid development. According to Ying Ni, head of SAIC's new energy vehicle sales, the planned capacity of new energy vehicles this year is about 12,000, which is four times higher than the overall plan of 3,000 vehicles last year.
SAIC's current new energy vehicles include the Roewe E50 pure electric vehicle and the Roewe 550 plug-in hybrid vehicle, with complete technical routes. "Since the implementation of the tax exemption policy, SAIC's new energy vehicle production capacity is at full capacity. In 2014, the sales of Roewe 550 plug-in hybrid vehicles were 2000, and the Roewe E50 pure electric vehicles sold more than 400 vehicles." Ying Ni said.
The sales of Jianghuai Pure Electric Vehicle, which is positioned as a “civilian†route, was approximately 2,400 units in 2014, and the main sales product was iEV4 pure electric vehicle. According to Lei Bing, director of the new energy marketing department of Jianghuai Passenger Vehicle Marketing Co., this year, the sales target of 10,000 electric vehicles will be set. In April this year, Jianghuai's new generation of pure electric vehicle iEV5 will be officially listed, and the price after subsidy is expected to be around 100,000 yuan. Jianghuai has high hopes for this completely developed new car. The new car has significantly improved in terms of driving range, handling and safety, and is expected to greatly promote the sales of JAC new energy vehicles. .
In 2014, Chery began to promote the new electric vehicle eQ. This boutique car with a total mileage of 220km has been sold in many major new energy markets such as Beijing and Shanghai. Liu Xinwen, general manager of Chery New Energy, told the first electric network that it is expected that the annual sales of eQ electric vehicles will reach 15,000 units this year. If the production capacity is released, it will reach 20,000 units according to the current market conditions.
In Liu Xinwen's view, due to restrictions on purchases and congestion, first-tier cities have a large demand for small electric vehicles. In the third- and fourth-tier cities, small electric vehicles such as eQ, which are cheap and have a long cruising range, will be more popular. At the same time, Chery has also developed a new model. At the end of 2015, a plug-in hybrid will be launched. In 2016, a three-box electric vehicle, an electric SUV and a hybrid SUV will be introduced.
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