Recently, the news of Apple's car making has once again caused widespread concern. As early as last year, the trend of Internet companies building cars has intensified. Tesla’s emergence has made people feel amazing. Google’s driverless cars are very high-end. LeTV also makes rhetoric and wants to build Chinese super cars. Today's global Internet giant Apple, Internet companies have become a new wave of cars. However, the author believes that the Internet is too difficult to build a car, it is better to cooperate with other car companies.
First of all, building a car is a huge project that requires more car talent. Such as design, research and development, testing, technology, manufacturing, management, marketing, supporting, logistics, etc., all need a large amount of talent reserves. As an Internet company, if you want to recruit a batch of such talents in a short period of time, it is obvious that Too realistic. The traditional car companies have certain advantages in the talent reserve. Internet car companies can completely cooperate with other car companies in the form of joint ventures, just like the combination of BYD and Mercedes-Benz. This is not only minimal. Reducing your own expenses will not affect the development of the car due to the constraints of talent.
Secondly, a car needs a long process of R&D, testing and trial production from the beginning of its design. Even reverse research and development takes about 3-5 years. After all, many things involve patents, and they are transformed into their own. Things also require a lot of practice. That is to say, in the course of a few years, Internet companies must be prepared to make a short-term profit and continue to invest. The big international companies like Apple may not care about such expenditures, but for LeTV. For such a company, there is no doubt that the challenge is even greater. Cooperating with a mature car company has great advantages for the research and development of vehicles, and can also use the experience of car manufacturers to accelerate the development steps of new cars.
Third, the advantage of Internet companies lies in software. Whether it is the integration of various systems or the application of electronic systems, Internet companies have certain advantages. However, in the hardware facilities for building cars, Internet companies are much worse. Test equipment, test track, production equipment, and spare parts resources are all a hurdle. The construction of only the production line requires a large amount of land and strong financial support, which is a problem for Internet companies. If you choose to cooperate with traditional car companies, you can borrow the existing resources of traditional car companies, and combine their own advantages in software. The two are mutually beneficial, which can reduce the expenditure on building factories, production lines, and purchasing equipment. It also allows you to accumulate car experience in cooperation.
Fourth, most of the Internet companies have chosen new energy vehicles as a breakthrough, because the accumulation of technology for traditional power is too small. However, judging from the current development situation, although new energy vehicles such as electric vehicles have made great progress, they still cannot be compared with traditional vehicles. Whether it is charging facilities or battery life, it restricts the life of new energy vehicles. Mileage and application popularity, and high prices also limit its sales, although Tesla caused quite a stir in the past year, but thunder and rain are small, buyers are still embarrassed, which can be seen from Tesla's annual sales. A spot. Most of the traditional car companies have their own powertrains. If Internet companies can cooperate with traditional car companies, they can not only rely on the technology of traditional car companies in the powertrain, but also cooperate with traditional car companies. The development of energy vehicles complements the advantages.
Finally, the current Chinese market is actually overcapacity, and many dealers have large inventory pressures. Even if Internet companies make successful cars, there will be many problems in marketing. Not only does network coverage take time, but it is also difficult to compare with traditional car companies in marketing. If Internet companies can be combined with traditional car companies, their products can be sold with the dealer network already covered by traditional car companies. This will not only reduce the time for network coverage, but also drive new cars as soon as possible. In the future, build a car to build a brand reputation.
However, there are advantages and disadvantages in everything. Traditional car companies will not unselfishly hand over their skills. Even if the two can be united, more will be in the form of new brands. For example, last year’s new brand Kaiyi relied on Chery's production line cannot obtain full autonomy. But the author believes that if you want to learn to build a car, this tuition is still worthwhile. It is a complicated project to build a car. It is difficult to mix up the name with a single blood. Although the times are improving, people’s expectations for smart cars are coming. The higher, but the car that is out of the traditional craft, is just a pile of toys built up by electronic products, and it loses the meaning of the car itself.
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