The Forbes website reported on July 25 that the quality of Chinese-made cars is gradually catching up with foreign car brands. The article said that Chinese car buyers have also realized that China's own brand cars are not only comparable in quality to international brand-name cars, but also more affordable in terms of price.
The report was written by his columnist and Chinese auto industry journalist Michael Dunn. According to the report, American car brands are divided into two groups in the Chinese market: “winners†and “losersâ€. American luxury car brands are booming in China because luxury brands can show their identity. However, American car brands that are “value for money†are not selling well in the Chinese market.
The reason behind this phenomenon is that the gap between the quality of Chinese self-owned brands and international brands is narrowing.
In my first 25 years in China, if someone in the office bought a Chinese-made car, then everyone else thought that he could not afford a foreign brand-name car. They will say, "Oh, Li engineer bought a Chery QQ. He must be very tight!"
However, this branding is rapidly fading away. A series of Chinese-made cars, including Great Wall, Geely and Roewe, have adhered to technological innovation and are gradually improving. Geely's "Bo Yue" SUV is integrated into Apple's CarPlay system, while automatically recognizing voice and displaying nearby gas stations; Changan Automobile completed a 1,200-mile unmanned long-distance road test earlier this year; this year In July, SAIC and Alibaba teamed up to build the first Internet car Roewe RX5, putting YunOS's R&D team into the vehicle's R&D process, combining cloud computing with smart vehicles.
Not just American cars. The sales of Hyundai, Citroen and Kia also declined in China. Car buyers have also realized that China's own brand cars are not only comparable in quality to international brand-name cars, but also more affordable in terms of price.
China's own brand SUV sales have surpassed foreign brands for the first time this year. This year, Chongqing Changan Automobile is expected to achieve sales of more than 1 million units; the second largest Great Wall Motor is expected to reach 900,000 units; Geely Automobile is in third place, and the number of sales in 2016 is catching up with 600,000 units.
China's own brand electric vehicles are also optimistic. Domestic BYD sales are hot, and sales are expected to double this year, reaching 600,000 units.
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