When the Grand Canal heavy truck was brought up, many people remembered the first time in a classic slogan. On December 20, 2010, the Universiade heavy truck attacked the Guangzhou auto show with a heavy emphasis on the brand image and product strength of the Universiade heavy truck. According to reports, the Universiade heavy truck achieved a leap forward in more than one year after it was put into production. In 2010, it is expected to realize sales of more than 8,000 vehicles. The first phase of the project will invest more than 2 billion yuan to form a production capacity with an annual output of 50,000 heavy trucks. It is planned that the second phase of the project will be completed within three to five years, with an annual output of more than 100,000 units, and the annual output value can reach more than 30 billion yuan.
As a new force in the commercial vehicle industry, the Universiade heavy truck has emerged from a backdrop of very heavy-duty truck brands and very fierce market competition. The success of winning a full house of cheering is inseparable from the consolidation of infrastructure construction, the concept of focusing on product quality, and the marketing of large input. And the four weapons that care for the ubiquitous service. 
Weapons 1: Solid foundation, thick and thin
Starting from motorcycle manufacturing, the Universiade began to be involved in the heavy truck field as early as 2004. After nearly 6 years of development, Universiade Heavy Trucks has built four production lines with advanced domestic levels of stamping, welding, painting and final assembly. And we have independent intellectual property rights and a number of patents for such projects as the cab. The Universiade Heavy Truck strictly follows the international quality standards as the quality management target, and adopts the high grade, large tonnage, and excellent price as the market expansion points. It has designed and developed four series of trucks, dump trucks, special vehicles and tractors, and more than 30 species. Model. From the start of production in October 2009 to a high-profile attack in 2010, the speed of the Grand Canal heavy trucks is amazing.
At the same time, the Universiade heavy truck also strengthened the training and training of the workshop workers, which greatly improved the workers' proficiency in operation. From the initial sale of dozens of vehicles, a maximum of a few hundred vehicles, but with the continuous increase in the number of trucks sales of the Grand Canal, shop workers can now do 50 jobs a day without overtime; 8 hours, overtime will be able to do 100 to . In addition, Universiade Automotive has always attached great importance to enterprise software development and strives to build an international, humanized, efficient, and intensive management system. On September 8, 2010, Shanxi Dayun Automobile Manufacturing Co., Ltd. and UFIDA Software signed the U9 project signing ceremony. China's world-class management software, the world's first suite of management software based entirely on SOA architecture, UFIDA U9 and related software under the UF Group will help Universiade Motors carry out large-scale information system reengineering projects. Through the professionalization and integration of software and services of UFIDA Group, the development of Universiade Automotive will be based on a high level of informatization, resulting in faster and more rapid strategic decision-making and implementation.
People in the industry believe that under the principle of high quality and high reputation, the Universiade Heavy Trucks has laid a solid foundation in one year's time. It has accumulated progress and made progress one step at a time, and through the gradual expansion of production scale, sales volume has increased continuously. A leap-forward development.
Weapon II: Paying attention to quality
The reason why the Universiade heavy truck is favored by the market is that it has always been adhering to the concept of “Quality-based enterpriseâ€. Since the establishment of the company, Universiade Automotive has strictly adhered to international quality standards as the quality management target, and has developed high-grade, large-tonnage, and excellent price points for market expansion. It has designed and developed four major trucks, dump trucks, special vehicles and tractors. Series and more than 30 kinds of models.
The prevailing European-style style of the front of the Grand Canal heavy truck has a V-shaped structure. Drawing on the car design concept, the all-metal skeleton bird's nest structure and the 4-point suspension design of the cab are not only robust but also reduce jolts and vibration. In addition, the cab has large space, comfort, wide sleeper, high-end interior configuration, and humanized design. For a heavy truck, how much to pull, how much money to make, whether the performance is stable, or the customer is more concerned about, so in terms of the powertrain of the heavy truck, the Universiade heavy truck can be said to have good intentions, using the most well-known brands in the industry. . For example, the engine uses Weichai engine; the gearbox uses Fast transmission, and the drive axle uses Hande axles. These assemblies are almost the same as the domestic most competitive Shaanxi steam heavy truck. Good reputation is known as gold in the industry. Industry chain. In addition, taking into account the actual operation of heavy-duty users, the UPS has also used a multi-power fuel-saving switch to keep the engine operating in the most economical fuel consumption zone under different load conditions. In terms of bearing capacity, in order to ensure the suspension system's load-bearing capacity, the leaf springs of the Universiaz Heavy Truck adopt a special quenching process; in order to adapt to various road conditions and improve the carrying capacity of the entire vehicle, the balanced shaft support reinforced with the heavy-duty truck adopts optimization and improvement. The structure, and the increased front cross-section of the I-beam beam, also increases the bending stiffness, enhances the load-bearing capacity, and the rated shaft load can reach more than 7.5 tons. In response to current regulatory requirements for toll-by-weight charging, the Universiade Heavy Truck also took into account the lightweight design to make it more load-bearing and lower body weight. These all fully show that the Universiade is not a speculator of the heavy truck market, but a prepared investor. The heavy trucks we produce are very cost-effective. 
Weapons 3: Sword Walking Slope Huge Marketing
On a hovering mountain road, a heavy truck ran at full speed, and in a flash, a giant dragon leaped into the air. At the Guangzhou Auto Show site, the advertising video of the Universiade heavy truck flying in the sky continues to play, and the innovative advertising of the Universiade attracted the attention of many fans. In fact, starting in April 2010, the Universiade Motors has taken the majestic momentum to board CCTV, Guangdong TV, Shanxi TV, Shaanxi TV, and more than ten video channels. Shocking three-dimensional special effects, innovative forms of advertising, high-density, round-the-clock playback, so that the image of the world's big fortune heavy truck embed in people's hearts. It is reported that the Universiade Heavy Trucks invested 150 million yuan in advertising fees to create a strong brand, and it is still the first in the national heavy truck industry.
As a new force in the field of heavy trucks, if the Universiade Heavy Trucks wants to occupy a place in the fiercely competitive heavy truck market, it must have a strategic vision and mastery of the occupation of the market, as well as successful brand promotion strategies and forward-looking marketing concepts in order to form a strong brand. And the advantage of late, shaping an internationally renowned brand. Shanxi Dayun Automobile Manufacturing Co., Ltd. was a blockbuster, one shot was to invest 150 million yuan in advertising costs. Their shocking 3D special effects commercials have invested millions of dollars. The post-production team has participated in many large-scale Australian special effects production elites such as the film "Avatar" and designed and created unparalleled shocking visual effects, presenting great fortune. The car's strong momentum.
Weapon 4: Boosting Service First
Outstanding price-performance ratio and extraordinary marketing made the Grand Canal Heavy Truck win a lot in 2010, and the upgraded brand service provided the driving force for the continued progress of the Grand Canal heavy truck market.
In fact, after-sales service is very important for the automotive industry. As a result, Universiade Motors is stepping up its efforts to build service stations and large-scale parts transfer warehouses. They are already located in Yuncheng, Harbin, Lianyungang, Chengdu, Wulanchabu, Nanchang and Fuzhou. Many large and medium-sized cities established the Universiade Auto 4S shop. It is also planned to establish around 200-300 service stations by the end of the year and establish about 30-40 large-scale accessory transit stores. The storage of accessories for each large-scale accessory transit store will be over 5 million. The large-scale accessory transit store will cover all provincial capital cities and Large and medium-sized cities.
The Universiade announced the Grand Fortress Caring and the ubiquitous service brand at the Guangzhou Auto Show. The core elements of the Universiade can be summarized as one center and two basic points. A center is based on customer satisfaction, from customer's rest to customer's experience, from customer's expectation to customer's satisfaction. The two basic points mainly reflect the timeliness of Dayun service, geographically speaking, each place. We must have our services, shorten the service radius, and strive to achieve the goal of a service radius of 50 kilometers; from the perspective of service guarantees, the protection of accessories and service guarantees are all seamless. Every user is a VIP customer. When a car fails, whenever it makes a phone call, it arrives within an hour and must resolve the problem quickly.
The Fortune Heavy-duty Card aims to have a lot in the heavy-duty field. In addition to the hard strengths of manufacturing and product quality, the soft strength of pre-sales and after-sales services is also crucial. The Universiade Motors strives to be both hard and soft, hoping to replicate in the motorcycle field. Successfully created a more cost-effective truck for the South China market and even the national market. There is reason to believe that with the four unique weapons, the Grand Canal Heavy Duty Truck will do a great job, which will bring unlimited business opportunities.
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