China’s Fourth High-Quality Lightweight Card Ushers in Spring


Although the full implementation of the four standards for commercial vehicles had been postponed several times due to domestic oil quality problems, the pattern of the two young card markets has also undergone subtle changes with each “wolf”. In March this year, Premier Li Keqiang clearly stated in the government work report that it will supply four standard diesel fuels to the country in 2014, demonstrating the determination of “strengthening and strengthening pollution prevention and control” with unprecedented specific reports. The Ministry of Industry and Information Industry is rapidly Land issued the 27th article in April, stipulating that the three diesel vehicles will not be available for sale on January 1, 2015. Finally, the “Wolf” of the National IV really came and its impact on the light truck market. Clearly reflected from the light truck sales data in the first half of this year: Mid-to-high-end light trucks have ushered in the spring, and light-duty truck companies will cross the three countries in troubled times, and the upgrading of high-end markets will accelerate.

"Luxurious" light truck high-end products usher in spring <br><br> According to the statistics of China Association of Automobile Manufacturers, from January to June 2014, China's truck sales were 1,770,700, down 4.27% year-on-year, of which sales accounted for half of the truck market. The sales of light trucks were 943,100, a year-on-year decrease of 6.06%. On the whole, the concentration of light trucks in the first half of the year was relatively stable, with the market share of the top five companies accounting for more than 50% of the total market share. Among them, Futian, Jianghuai and Dongfeng maintained the top three; while the light truck “Gaofu Shuai” Jiangling performed outstandingly, pushing the Gold Cup to the fifth with 16.76% year-on-year growth, confirming that the demand for light trucks mainly comes from the overall downturn in the truck market. K.

Another piece of data may be more illustrative of the problem. In May 2014, CCTV had disclosed the existence of "Fake Country IV" vehicles in the truck market. Jianfeng pointed to light trucks. As soon as the report was reported, the vehicle inspection department and the enterprises all placed stricter controls on the National IV light truck products. Therefore, the sales data of the light truck companies in June had obvious ups and downs: the old brands Beiqi Futian, Jianghuai, Dongfeng, and Jinbei sold. In response, the year-on-year declines were 43.68%, 16.76%, 20.58%, and 59.60%, respectively. In sharp contrast, Jiangling and Qingling, which mainly produce high-end light trucks, bucked the trend, with the former increasing by 14.66% year-on-year. The latter rose by 18.49%.

It can thus be seen that the "four wolf attacks" of the State Fourth Standard has caused a huge impact on the sales of low-end light trucks, while the medium-to-high-end light trucks have ushered in the spring in this opportunity.

The Deputy Secretary-General of the National Passenger Vehicle Market Information Association, Yang Zaijun, conducted a longitudinal analysis of the changes in the market share of mid- to high-end light trucks from a higher perspective: “In 2005, low-end light truck products accounted for over 60% of the light truck market share. Mid-level light trucks account for about 25%, and high-end light trucks account for about 5%. By 2013, the market has changed, with low-end light trucks accounting for about 50%, medium-end light trucks for about 35%, and high-end light trucks for about 15%. The trend of the light-to-light market switching to medium and high-end products is very obvious."

It is foreseeable that in the future, under the background of the national policy stimulus and the acceleration of China’s urbanization process, the growth of mid- to high-end light trucks will continue – and this will undoubtedly be a quiet change in the overall structure of the light truck market. Light trucks Enterprises will enter the troubled three countries.

Costs rose too high may be the world <br> <br> in terms of the whole field of trucks, heavy-duty trucks in the country, four current technology has been relatively in place, and no standard products inventory pressure is small; but the light truck market is facing The dilemma of “five generations together” is currently selling products from naturally aspirated engines to the national five emission standards.

“For self-owned brand companies that have joint ventures or use foreign technology, it is not a big problem to achieve a full upgrade of the models of the entire system to the State IV, while most of the other self-owned brand models will not meet the standards.” Yang Zaiqi had said in previous interviews.

At present, enterprises that mainly attack medium and high-end light trucks, such as JMC, Qingling, and Dongfeng, Futian, Jianghuai, etc., which have been in the forefront of the light-duty truck market for many years, have no problems in the technology of emission upgrading. The National IV standard does not pose a threat to this. However, some self-owned brands that have not fully mastered the core technologies of the engine's emission after-treatment system will need to use external forces to achieve technology upgrades - this will inevitably increase the R&D cost of the vehicle itself, and it is a good match for the autonomous car companies that win with the low-end light truck price advantage. Its market share will be squeezed. “A light truck will have to increase the cost of 15,000 to 20,000 yuan for installing the four devices, which means that the price of the truck will increase by approximately 15% or even exceed 20%.” Jianghuai chairman An Jin closed at the China Automotive Forum in 2014. At the door meeting, they expressed their concern about rising costs.

Indeed, for users who purchase low-end light truck products with lower bicycle prices, the increase in the cost of car purchases caused by emission upgrades is particularly difficult to accept, while the demand for emissions and vehicle quality is relatively high, and the price sensitivity is relatively low. For consumers of high-end light trucks, this is not a big problem. It can be seen that the increase in vehicle sales price will inevitably bring about a new round of adjustments to the distribution of overall sales and market share.

As China's macroeconomic slowdown leads to a reduction in the flow of goods in the short-haul logistics market, the city’s demand for transportation efficiency will increase, and the demand for the entire light truck market will decline. However, the market share of high-end light trucks with large carrying capacity and high transportation efficiency will be met. Growing. It can be foreseen that the future of the light truck market is not an increase in market capacity, but an increase in product "quality" and even a leap forward - the high-end people have the world.

Three troubled times "true country four" hero character <br> <br> four countries upgrade policy has a sword hanging overhead, some companies are still confused panic, but those who do the related technical reserves, the ambitious light truck The veteran has already spotted the opportunities in the mid-to-high end light truck market and is prepared to preemptively grab a new site in troubled times.

As one of the few domestic light truck companies that strictly enforces emission regulations, Jiangling’s light truck products, which have always positioned the high-end market, have all met the national emission standards, and they have achieved the lowest price increase compared to the country's three products.

The former high-end market for light-duty trucks, Qingling, also took advantage of the fact that Isuzu’s new-generation 100P state-four light trucks have all lowered their prices and are ready for battle.

The old three of the light truck market naturally will not lag behind, Futian's Futian Oumako with Cummins engine, JAC's self-developed 4DA1 engine's handsome bell and Chunlin Bell, and Dongfeng light truck's fist product Capita, both It is a high-end product that fully meets the national standard.

In addition, Iveco sent out the Europa with the Sophie engine, FAW-GM launched the soon-to-be-released third-generation liberation light truck F330 Leopard and the upcoming F230 lions, heavy duty relegation HOWO commanders and generals, and veteran high-end The light-duty card Nissan's Capstones have made plans to borrow from the four countries to compete in the high-end market.

Three troubled times, a true hero square remarkable qualities
<br> <br> Obviously, light truck mainstream companies have been aware of the fact that the market is gradually tilted towards high-end products, and the implementation of China IV standards will accelerate the move towards high-end light truck market, Small-sized or low-end products will be phased out. Although the rank of light-card companies will not change significantly in a short period of time, this surging undercurrent will prompt the market concentration in the future to decrease to a certain extent. The gap between powerful companies is gradually narrowing, and the entire industry will therefore be upgraded and mature.



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