In recent years, China's local LED packaging manufacturers have entered a period of rapid development under the impetus of capital operation, market demand and technological breakthroughs. In particular, LED packaging listed companies represented by Ruifeng Optoelectronics, Hongli Optoelectronics, and Guoxing Optoelectronics have used capital strength to break through the technical bottlenecks in recent years. After expanding their production capacity, they have gradually been able to package with Korea, Taiwan and other countries and regions. Manufacturers stand up to court. It is worth noting that the first-tier domestic manufacturers are entering the development turning point. The rapid increase in the demand for LED lighting market has also led to the rapid rise of local first-line packaging manufacturers represented by listed companies such as Hongli Optoelectronics, Ruifeng Optoelectronics and Guoxing Optoelectronics. In recent years, these local first-line packaging manufacturers have used the power of the capital market to frequently raise funds and expand production. Both in terms of technology and capacity, they have rapidly improved and become the backbone of the domestic packaging industry. Their products are in performance and yield. The aspect has even reached the level of Taiwanese factories. Driven by the huge demand for LED downstream terminal market and the accelerated release of production capacity, many domestic first-line packaging manufacturers ushered in a good harvest in the first half of this year. According to the latest published mid-year report data, the operating revenues of the three listed companies in the first half of 2014 increased by 32.45, 33.72 and 26.76, respectively. 27.65. Despite the continued good performance revenue, some LED industry veterans said that the current local first-line package manufacturers may be experiencing a dilemma. On the one hand, although the products of domestic first-line packaging manufacturers are close to the level of Taiwanese manufacturers in terms of quality and performance, in fact, from the current situation of traditional lighting manufacturers such as Sanxiong Aurora and Jiamei Lighting, they are purchasing in large quantities. The device is still dominated by Taiwanese and Korean package manufacturers. The above-mentioned people told the "High-tech LED" reporter that if the domestic first-line packaging manufacturers choose to switch to the high-end, they do not have the advantage of competing with Taiwan-Korea manufacturers and even international packaging manufacturers, and if they continue to expand the scale of production capacity, the layout potential is huge. In the low-end market, it will lose the price competition to Mulinsen and second- and third-line packaging manufacturers. In fact, the price competition pressure faced by domestic first-line packaging manufacturers in the first half of this year has begun to show. Taking Ruifeng Optoelectronics as an example, Ruifeng Optoelectronics recently disclosed the 2014 semi-annual results forecast. During the reporting period, the company realized a net profit of approximately RMB 1963,665,000 to RMB 3,35,639,000, a year-on-year decrease of 25-10. Ruifeng Optoelectronics said that Due to fierce market competition and the strategy of forming a strategic alliance with the major customers of LED lighting, the company's gross profit margin has declined. Generally speaking, the profit refers to the seller giving the maximum benefit to the customer in order to stabilize the commodity price, thus ensuring the stability of the market price of the commodity. Ruifeng Optoelectronics took the initiative to take profit-making measures, resulting in a decline in gross profit margin. It can be seen that the price competition of the first-tier packaging companies in the first half of the year is still relatively serious. A person in charge of an LED company in Shenzhen said frankly. This also reflects from the side that the current domestic mainstream LED packaging manufacturers' strength and voice is not strong enough. According to the statistics of the High-tech LED Industry Research Institute (GLII), the output value of the top 20 LED packaging factories in China accounted for only 21.8 in 2013, which is obviously far from the market's 28th law. The counter-attack opportunity of the second and third-line packaging plants cannot be ignored. Under the pressure of Taiwanese manufacturers, Korean manufacturers and local first-line packaging manufacturers to continuously adjust their marketing strategies, the market environment of domestic second- and third-line LED packaging plants is increasingly severe. On the one hand, most of the second and third line packaging factories focus on the low-end and mid-end markets, the production capacity is limited, and the price war is fierce, resulting in low gross profit. In addition, the packaging manufacturers represented by Everlight Electronics also announced the layout of low-end packaging from the second quarter of this year. market. The annual output value of the second and third line packaging factories is mostly between 1-3 billion yuan, and the production capacity is not large, but it is the most dynamic group in the packaging market. Lin Jinlu, general manager of Shenzhen Xuyu Photoelectric Co., Ltd. said that the second and third line packaging manufacturers are more flexible in introducing and introducing new technologies. Although the financial strength is limited, the ship is able to respond quickly and respond to the market in a timely manner. . Especially in the introduction of EMC packaging, flip-chip and other technologies, first-line packaging manufacturers often have to consider the best time point for layout, but second- and third-line manufacturers can be the first to eat crabs. The first-line packaging manufacturers often think that after the time is ripe, they will quickly enter, and they will intervene in the way of purchasing high-quality resources of the second and third-line packaging factories. Therefore, if the second and third line packaging plants have obvious advantages in technical layout, they will often become the subject of mergers and acquisitions favored by the first-tier manufacturers. In June of this year, Hongli Optoelectronics acquired Smectic Optoelectronics to strengthen EMC packaging capacity, which is the most obvious example. In fact, the acquisition of M&A has become one of the shortcuts for many LED companies to go public or to become stronger and bigger. In the future, as the concentration of the LED packaging industry further increases, more and more second- and third-line LED packaging plants will join the torrent of mergers and acquisitions.
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