We can't help but ask, is the WeChat e-commerce really coming? Is WeChat e-commerce able to save our traditional lighting companies? Is it true that as we all said, our lighting companies must enter WeChat e-commerce? The answer is yes. If you don't do WeChat e-commerce, you will definitely die. Doing WeChat e-commerce is the biggest opportunity for traditional enterprises or traditional e-commerce. At this time, cutting-in is also a good time. WeChat currently has more than 600 million users. Almost everyone is playing WeChat, especially after 80 and 90. In fact, many people have played WeChat after the 50s. After two or three years of WeChat development, they are becoming more mature. Many people (individuals or companies) can start a business on WeChat, and they have made a lot of money on it; many people also recognize the importance of WeChat marketing, and they have all turned the battlefield to WeChat. The brand of 10 years old, Ou Difu and other brands can reach a billion-scale sales in a year, which is unmatched by many traditional enterprises or Tmall. Because of the mode and timing of WeChat, a number of brands have been created. This year is a WeChat e-commerce year, the first year of the WeChat brand, this year will create more brands, more new companies. If your company has not realized that it is still selling in the traditional way, and does not expand the WeChat market, I believe that it will soon be surpassed or even replaced by them. I am definitely not an outrage, but not an exaggeration. This will be a constant fact. In the end, what problems and confusions are encountered by our traditional enterprises or e-commerce companies? It is a pain point to use a popular word on the Internet. We must find their pain points and cure the symptoms before they can heal. More and more people are starting a business on WeChat, using WeChat for marketing. Now I open my circle of friends and sell products. This shows that more and more people are starting to start businesses on WeChat, and the number of corporate WeChat public accounts has exceeded 300. Tens of thousands (according to incomplete statistics), more and more companies or individuals are beginning to realize the importance of WeChat marketing. Many companies and brands use WeChat to conduct marketing and achieve very good results. For example, a Hunan restaurant in Dongguan, using WeChat marketing, opened three stores in just one year. Each store has to line up every day, call it a meal, become a benchmark restaurant in Dongguan, and even the whole country. imitate. The number of WeChat users is large, and the online time is long. The mobile Internet will replace the traditional PC e-commerce. I have basically rarely shopped on Taobao. What are the needs? Just call us in the WeChat circle and you can find what I want. of. The most important point is that I can buy a friend on WeChat and become a friend with the seller. Afterwards, I will help each other, and shopping in Taobao, Tmall, etc. is very low. WeChat shopping and WeChat e-commerce will become a trend, which is why Ma Yun can't sleep. The cost of manpower renting is increasing, and profits are shrinking. Traditional enterprises, such as factories or shops, the cost of labor and renting are increasing every year, while our corporate profits are declining. This is a Indisputable fact. The more stores, the more cost, this is not the focus, the focus is that more and more people do not shop online, like to shop online, while the market is shrinking, was previously squeezed by Taobao, Tmall, Jingdong, etc. Now there is another WeChat, even more terrifying. Especially those businesses such as cosmetics, food, daily necessities, and specialty products have this feeling. The loss of employees such as factory stores and the increasing management costs are now 90, and they are very individual generations, like the free generation. Those factories and physical stores have encountered difficulties in recruiting people and keeping people in difficulty. In fact, it is not bad after 90, but those jobs that they don't like, interest is the best teacher, and when one is doing uninterested work, no one is happy. Last time, a boss who was doing logistics told me that their company had a driver after 90, and suddenly one day he called him: boss, I don't do it, I parked in the XX place, you can open it yourself. At that time, my friend was shocked by his behavior. I couldn't believe it. He said that he was afraid of the 90s. He said that this kind of situation is more than once. After 80s and 90s, I like to do some free work, and I can make money. For example, WeChat, many small girls after 90 years of business through WeChat, earn a few thousand dollars a month, which is much stronger than the average job, and easy. Play well and be free. Therefore, as the boss of the company, we must realize that this transformation is very important. The times have been so, we must follow. The traditional e-commerce flow and other high costs, investment and return is not proportional to that we talk about the traditional e-commerce some troubles, have done Taobao will use a word to describe themselves: hard. Why do you say that? Every day against the computer, analyzing the data, analyzing the data, the rules of Taobao Tmall often change. The money that looks at the through-train account is burning every day, but the conversion rate is so low. Please ask a Tmall store manager, it is very powerful. The result is a half-way monk, more than their own food, by the end of the year settlement, sales look very high, remove the promotion, manpower and other expenses, earned only the inventory, and so on, there are a lot, with a word In summary, investment and income are not proportional. In addition, Taobao's environment and rules, as well as being replaced by mobile e-commerce, Taobao Tmall many businesses are worried about survival, and few of them are making money, and they are struggling to survive. I also did Taobao last year. The factory I purchased was also invested in the Tmall store last year. Originally, the company was still profitable. After the Tmall, it owed a debt. I heard that the courier fee was more than 900,000. I have been doing low-cost sales, burning through trains, and no return to the sky. This is a real case, it is happening to me, I believe this situation should be a lot. Now friends who are starting a business on WeChat, everyone is better, happy, relaxed, friends, and sold. The key point is zero cost. For example, we confessed that the public did not invest a penny to promote, the cost of recruiting 100 first-level agents, hundreds of retail, the first batch of goods sold out within two days. It is impossible now in Taobao and Tmall, and it is possible in 09 or 10 years. Traditional e-commerce first produces and re-sells, and WeChat e-commerce first sells and re-produces traditional enterprises or e-commerce are first produced and then sold, so there is a great risk. WeChat e-commerce is just the opposite. We are all pre-sales, with order re-production, so we can reduce the risk, first collect the money, have the order, and then arrange the production, which is also the C2B mode we often say, this C2B and the kind of customization Not the same, of course, WeChat e-commerce to do customization is the best channel. For example, the annual Tmall double eleven, many businesses seem to have high sales, there is a big risk, that is, inventory risks. In particular, clothing, production is less than enough to sell, and more caused by inventory backlog, not worth the loss, because this many Tmall stores and closed stores. We have a strong relationship on WeChat, everyone trusts you, so you can collect the money first, then arrange the factory to produce for you, if you are a factory, then it is better. WeChat e-commerce, you do or not, are here. Doing it may make your company take a new step; if you don't, it can only be replaced by other companies.
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