Volkswagen cheap car will not settle in Tianjin FAW

On May 4, some media revealed that Volkswagen's cheap car brand will be settled in Tianjin FAW, and the Xiali brand may be abandoned. To this end, Phoenix Motors' exclusive connection party, deputy general manager of Tianjin FAW Sales Co., Ltd., said: "The news is not true. The Volkswagen cheap car will use FAW Group's existing production base, but it will not be Tianjin FAW."

Last month, Phoenix Motors reported that “the basic concept and design of Volkswagen's cheap car models have recently been approved. In the future, a full set of parts and components will be produced in China at a price of only about 50,000 yuan.” Before and after, many media rushed to report on the public. There is no accurate information so far about the "big cake" of cheap cars.

Judging from the price range of Volkswagen in the Chinese market, the ladder-like ranking is very clear, but only the low-cost car market below 70,000 is not in the array, and Shanghai GM, the main competitor, has the popular low-priced model of Sail. , And occupy 10% of the 6-8 million market. Therefore, Volkswagen has introduced cheap cars. On the one hand, it has perfected the model range. On the other hand, it has also faced competition and added strength to the global sales championship.

Tian Tian’s return, the release of new brands, and the controversy surrounding Xia Li’s existence all indicate that Tianjin FAW is making great efforts. Moreover, although Tianjin FAW has a ready-made small-vehicle production platform and many years of production experience, it is still far-fetched to link the two together. A number of industry insiders predict that the car will get a good market return if there are no accidents. Therefore, such a caricature should be given to whom, and FAW Group may continue to consider carefully.