June to July is the 2014 World Cup. The teams from all over the world staged a fierce group match. Several of the teams caught my attention: First, the former World Cup champion team Spain, the outside world is optimistic about this defending champion. However, in the group stage, after losing to the Netherlands in 1-5 and losing to Chile in 0-2, they were eliminated with the same group of Australia. The second was the Italian team, who won the championship but lost to Costa Rica. Recently, German customers have come to visit, and they are fans. They are more optimistic about the Brazilian and South American teams, not the European team. The European team's performance in this World Cup is lacking. An important reason is that the Brazilian climate is too hot and Europeans are not suitable. The German team performed well in the group stage because the German team prepared for the hot climate in Brazil in advance. At the same time, some black horses such as Costa Rica broke out and it is also a highlight of this World Cup. Looking at the development of the industry from the World Cup competition, the development of the LED lighting industry is also facing the same situation. LED is the turning point of the lighting industry, and it is also the beginning of competition among various manufacturers and merchants. First, the LED lighting market has great potential and attracts many manufacturers to enter the market, except for the industry. The upper and middle reaches were dominated by giants and powerful manufacturers, and the downstream businesses were numerous and fiercely competitive. The heat of LED lighting competition has only increased, and many traditional brands and businesses have been eliminated. Secondly, domestic and foreign brands and manufacturers, as well as traditional and new brands have joined the melee. The potential of the Chinese market is huge, local brands are competing in layout and adopting various strategies; foreign big brands have also made moves, including Philips, Osram, GE, etc., to jointly seize the market; there are also emerging cross-industry brands with capital and other advantages to fully seize a place. . Third, the number of manufacturers in the LED lighting industry has increased dramatically. Enterprises have acquired the wind, and the strength companies have integrated and laid out the LED industry chain, market and channels through acquisitions to improve their strategic layout. Fourth, in the fierce revolution of traditional brands, the market share has declined; emerging brands and manufacturers have taken advantage of their own technology, design, and capital to develop rapidly, surpassing or even eliminating traditional lighting brands. In the LED era, the competition of lighting companies is as fierce as the World Cup competition. Who will be eliminated, who will eventually become a champion or a winner, it is difficult to determine. Lighting companies must constantly cultivate their internal strengths, keep pace with the times, and adjust their strategies to avoid being eliminated in the fierce competition.
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