Excavators are the most profitable products in the construction machinery industry

According to statistics, Sany Heavy Industry, which currently ranks first in domestic excavator production capacity, has reached an annual production and sales scale of tens of thousands of units, while the top four industries have reached a production capacity of 4,000 units or more, and other enterprises can increase production capacity. It is also quite strong. But even so, the market share of domestic brand excavators this year is roughly at the low level of 25% to 30%.

He Zaihua, a senior research fellow at China Investment Consulting Group, pointed out that excavators are the most profitable products in the construction machinery industry. In the past year, the market demand for excavators has been at a high level, and the overall market capacity is gradually expanding. During the 12th Five-Year Plan period, the excavator will become the focus of the construction machinery, directly driving the construction machinery industry to achieve rapid growth. The growth of excavator sales not only comes from the rapid growth of China's economy, but also from the government's effective macro-control. The acceleration of the urbanization process is to a certain extent the main factor that helps the construction machinery market take off. Under the impetus of the market, the excavator industry itself has also undergone structural adjustments of various degrees. Energy conservation and environmental protection are the most significant results. Not only should we focus on the renewal and upgrading of technology, but we should also grasp the opportunities of innovation and constantly absorb new vitality so that we can gain momentum in an increasingly fierce market environment.

According to the "2010-2015 China Machinery Industry Investment Analysis and Forecast Report" released by the China Investment Advisor, it shows that during the period from January to September 2011, a total of 125,630 hydraulic excavation machines of various types were sold nationwide, of which 2217 were exported, and excavation machinery appeared. "Explosive" growth, compared with the same period in 2009 sales rose 87%.

In particular, 30065 hydraulic excavating machines of various types were sold in single month in March, an increase of 131.61% year-on-year. Zhang Yanlin, research director of China Investment Consulting, pointed out that foreign brands accounted for 74.87% of the market in January-September 2011, and domestic brand machine sales accounted for only 25.13% of the market, and foreign brands still dominated. In view of this high-end capping situation, in order to effectively expand the market share of domestically-manufactured equipment, the cultivation of brands is a top priority and it is necessary to break through to the high-end products with the advantage of low-end products. At present, the advantage of domestic brands is their price advantage. In the future, they should focus on the advantages of quality in order to enter the high-end market.