Chen Yansheng, deputy director and secretary general of China Lighting Association, has been offering 24 years of life since he came into contact with the lighting industry in 1992. He is a leading figure in the lighting industry. For more than 20 years, he has been accustomed to the ebb and flow of this industry, witnessing the rise and fall of many companies. For the growth of Op, it is also in the eyes. In his view, Oupu can get a very ordinary day on August 19th, in the lighting circle, but because of the bell of the Shanghai Stock Exchange, it has become extraordinarily dazzling and boiling: Ou Pu has been listed! After three years of twists and turns As the leader of domestic lighting companies, Op has finally completed the gorgeous transformation to the capital market. Although, success cannot be copied. But the success of success must have its inherent genes. Today, when the banquet hall celebrates, it is quite meaningful to analyze and think about the success behind it. Chen Yansheng, deputy director and secretary general of China Lighting Association, has been offering 24 years of life since he came into contact with the lighting industry in 1992. He is a leading figure in the lighting industry. For more than 20 years, he has been accustomed to the ebb and flow of this industry, witnessing the rise and fall of many companies. For the growth of Op, it is also in the eyes. In his view, Opt can achieve today's success, summed up there are probably four reasons. The first is to pay attention to learning. I remember a media interview. Ma Xiuhui shared her experience in the China Europe International Business School. I feel that it is not only in the business of Ou Pu, but also in my whole life. This is just a microcosm of Wang Yaohai and Ma Xiuhui's emphasis on learning. They are a pair of ordinary couples in Wenzhou. They don't have a high degree of education, but they always maintain a high degree of enthusiasm for learning and apply what they have learned. In the 1990s, under the reform and opening up, many grass-roots entrepreneurs earned a bucket of gold because of the opportunities of the times, and then they were satisfied with Xiaofu’s security. Learning can make the horizon more open, think more rational, and treat the problem more systematically and stereoscopically. Up to now, it is vital that you can learn the word. The second is to attach importance to talent. Oppen started in the ancient town. Before and after 2008, the headquarters was moved to Shanghai. One of the big reasons was to recruit high-end talents. Guzhen, the famous world lighting capital, is home to more than 20,000 large and small lighting and lighting companies. The industrial chain is complete, but it is difficult to compete with international metropolises such as Shanghai in terms of finance, information, transportation and talents. . When the European Union develops to a certain extent, especially the opening of the internationalization journey, the hunger for talents becomes more and more urgent. After moving to Shanghai, Opu recruited a large number of talents from famous companies such as Philips. The joining of these talents has become a great help for the rapid development of Op. When I first moved to Shanghai, Opp also encountered many problems, such as logistics costs. But considering the future internationalization, the determination to go to Shanghai is very firm. Chen Yansheng said. The third is to seize the opportunity of home lighting products, the market is deep, and the products are firmly grasped. At the beginning of the business, Opp mainly made energy-saving lamps. At that time, the energy-saving lamp market was also a mixed bag of low-quality and low-priced, but Oupu was fresh and not sticking to the mud, sticking to quality and improving management. As the people's demand for lamps and lanterns became more and more vigorous and diverse, Ou Pu went all out to capture the new highlights of the home lighting industry, and used the ceiling lamps as a single product to break through the sharp weapon and focus professionally. After the success of the ceiling lamp segment, the brand influence was used to create the concept and overall image of Op Home Lighting. And between the advance and retreat, Op has led the industry. As for the channels and brands, Op is spared no effort. As early as 1999, Oupu introduced the CIS system in an all-round way, and created the image of the Oup brand and established the image system of the store. In 2003, when a large number of lighting manufacturers were still at the stage of waiting for customers to go to the door and selling products simply, the Opto Legion had opened a specialty store nationwide to seize the channel terminal. In September of that year, the Opus 2000 dealer conference was held in the ancient town. Its foresight in branding and channel building is evident. The fourth is the tacit cooperation and partner of Wang Yaohai and Ma Xiuhui. Over the years, Ma Xiuhui is responsible for front-end marketing, Wang Yaohai is responsible for product development and design, and the two work divisions are clear and closely coordinated. The so-called husband and wife are united, and their profit is not good.
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