At this year's North American International Auto Show ("Detroit Auto Show") brochure, Americans proudly announce that the world is still optimistic about Detroit! However, this may be only the wishful thinking of the Americans themselves.
In 2009, the American auto market has begun to recover; in 2011, the pace of running began to accelerate, but in Detroit, prosperity and recovery seem to have nothing to do with it. In mid-January of 2012, in Michigan's coldest months, Detroit's decline continued, and the airport was on the side of the road to the urban areas. There were not too many pedestrians in the cold wind, "for sale" houses and used cars. Solitary people are rarely seen in the cold.
Depression kept pushing 2011, with 12.7 million vehicles sold in the United States, a year-on-year increase of over 10%. This is the best performance in the United States since 2008.
However, the Detroit Auto Show has lost its position in the current year - a few world premiere cars, sparsely crowded visitors, and a shrinking exhibition space. More and more people are absent. The Detroit Motor Show has completely become a North American region. Sex car show.
In the global market, the scale and influence of Beijing, Shanghai and even the Russian auto show are increasing day by day. Even at home, the warm Los Angeles auto show and even the adjacent New York auto show have begun to threaten the status of the Detroit auto show.
The influence of the auto industry in the United States has been declining. Compared to the numerous financial and high-tech news, the Wall Street Journal and the USA Today contain less than half a page a day to introduce the Detroit auto show this year. A few years ago when it was lively, from the front page to company news, most of the pages were occupied by a wide variety of automotive news.
In the Grand Hyatt Hotel, just a few minutes away from the Ford Center, the most visited ones in the past few days are the little ones who are wearing swimsuits and come to participate in the National Junior Swimming Championships. In previous years, at the annual Detroit auto show, several limited five-star hotels in the city were crowded with vendors, professional visitors, and global reporters.
Even on the auto show scene, besides the three giants of General Motors, Ford Motors, and Chrysler’s Detroit tradition, the companies that came to join in are still no exception to the few regular guests: Toyota, Honda and Nissan; And Kia, the two Korean brands that are in full swing, and the Mercedes, BMW and Audi luxury giants, are in stark contrast to the Geneva Motor Show and the Paris Motor Show.
The types of models are also lackluster, and new energy vehicles in the Frankfurt and Tokyo Motor Show are extremely rare in Detroit - in fact, new energy vehicles have never dominated the country where the price of oil is only $3 per gallon.
Ford Motors placed a deconstructed F-150 near the center of the booth. The behemoth separated from the body and chassis attracted a lot of attention. After spending the toughest time between 2008 and 2010, the F-150, a 6.2-liter beast of fierce genius, once again won the championship in sales of 580,000 vehicles in North America. Although it is not a small gap from the peak of almost 800,000 vehicles, it is still a weaker one. It has climbed nearly 30% in 2008.
The war, the financial crisis and the occupation of Wall Street all failed to stop the Americans' love for large displacement SUVs and pickup trucks, which almost became part of American life. As a result, the White House repeatedly announced plans to upgrade the CAFE Average Average Fuel Economy, which was blocked by lobbyists from Detroit and the oil giant.
This year's Detroit auto show did not have much new ideas.
The transitioning Detroit giant may have had too much history in Detroit. It has witnessed the birth of such legendary brands as Ford, Buick, Chevrolet and Jeep, as well as nurturing Henry. Ford, David. Buick, Sloan, Durant and Ikowka are the founders and managers who have made outstanding contributions to the advancement of the automotive industry.
Taking General Motors as an example, the core brands, such as Chevrolet, Buick and Cadillac, which have been retained after a series of declining brands were successively stripped, began a difficult transition.
Among them, starting in 2007, Chevrolet no longer has the North American market as its only axis. Since Chevrolet was founded 100 years ago, more than 90% of the 100 million cars sold in the United States—if not in the ensuing plight, this American brand that excels in large-capacity pickup trucks and SUVs will find it hard to leave the company. land.
Since 2008, the first model of the Chevrolet Globalization logo, the cruze, has been a success in just over two years. It is an important symbol of the global sales rankings in 2011. Cruze's impressive performance was 691,000 units. Beating many opponents such as golf and Civic, announced the great success of Chevrolet’s first step towards globalization. This will be followed by the Chevrolet Malibu. This model, named after the Californian beach, has remained ahead of the US sales charts for a long time, but it has been suppressed by the camry and the Accorrd in the country. Chevrolet vowed to prove it with better performance. It's not just an American brand.
Another change is Buick. In the US market, Buick has been completely marginalized in terms of quantity. Therefore, GM decided to change its thinking and hopes to turn it into a Lexus-like luxury brand. However, at the Detroit Auto Show's Encore SUV, we didn't seem to see it able to touch a bit of luxury.
In the past year, a veteran Buick Excelle won the single championship in the Chinese market. Buick has already revived the second spring in China, but the Excelle's old and strong, may become the potential trouble for this brand transformation.
In China, Chevrolet has developed rapidly, but it is difficult to surpass Buick as a protagonist in the short term. One benefit is that Buick can avoid the fate of Saturn and Pontiac, but the difficulty is that the Buick brand in China and the United States can really achieve so much. Is the difference?
Cadillac may be the final step in the transformation of General Motors. This noble American big cowboy became very ambitious in China in 2003. However, in the past seven years, the original pride has now become an obstacle to development. In 2011, the sales volume of 3,008 cars was a big step in comparison with 2010, but it was worth 300,000 cars. Audi, 200,000 BMWs and Mercedes-Benz, and even more than 70,000 volvo, compared to the American-style luxury, it is difficult to get more discerning Chinese ass favor.
Ford has done more thoroughly. At the 2009 Detroit Auto Show, the "one ford" slogan was filled with Ford's entire booth, even at the Cobo Center's exterior wall advertising. However, at the Detroit auto show, Ford's new Fusion was disappointing, and similar to the European version of Mondeo, not only lack of new ideas, but also lost the charm of the previous generation of Fusion.
However, the upcoming ESCAPE is still worth the wait. The Detroit giant, who first got up from the financial crisis, is not only unable to touch North in China, but everything is fine.
In 2011, Chrysler, which was included in the ranks of Fiat, became the fastest-growing brand in the United States. Both Jeep and Dodge had dazzling models to win the favor of the Americans. However, because it is so stubbornly sticking to its own unique style, there is really not much reason for it. They can also be enjoyed by Chinese or other emerging markets.
Detroit is undergoing difficult changes. This is an inevitable development. Since 2000, the global automotive center is no longer the United States.
The inevitable trend of pickup and SUV's enthusiasm, so that the 1990s of Detroit survived the Japanese powerful offensive, but the high profits also make the Big Three unable to extricate themselves.
Since 2000, with the continuous rise of oil prices and the rise of emerging markets, global automobiles have begun a new round of pattern changes. In my opinion, this rebalancing is the dual result of market and industrialization.
In 2000, after reaching a historical peak of 1,740 cars, American cars began to go downhill; in 2008, GM cars that had been on the top spot of global cars for more than 50 years were surpassed by Toyota; in 2009, the United States lost the world's largest market. In 2011, Volkswagen replaced Toyota Motor Corp. as the world's newest automobile champion. In just three years, the rotation of the world’s leading players has been surprising.
Among them, the representative of China in emerging markets replaced the United States as the world’s largest and most representative. To be sure, in the future, from the perspective of scale and strategic position, American cars will no longer have the opportunity to become a hub that global automobiles cannot replace.
Emerging markets are gradually emerging. However, due to the gap in the industrial base, China, India, and Russia are unlikely to become the output centers of global automobiles in the short term. In the next 10 years or even longer, the global automobile will show a diversified situation.
Among them, the advantages of European cars with traditional technology will lead the next five years, of which the outstanding representative is Volkswagen; Japanese cars will take advantage of Toyota, Honda and Nissan in the new energy field of hybrid and electric vehicle technology in 2015. In the future, it will regain the initiative of global automobile development.
China, India, Russia and Brazil have become the biggest changes in the development of the automotive industry in more than 100 years due to their market capacity advantages. According to the laws of the development of the automotive market, the total market-driven countries, the development of the automotive industry will follow the development model of imitation, learning, passive innovation and active innovation as a path. From 50 years ago in Japan to Korea 30 years ago, this is an outstanding representative of this development model.
Therefore, in this sense, Chinese automobiles are in the transitional stage from imitative to learning to passive innovation. This transition is marked by the market pain of local brands, although the global energy industry's new energy revolution may make emerging markets There are new changes in the development path, but the overall pattern will not change substantially.
At the Detroit auto show, Volkswagen displayed the Passat, already listed in the United States, on the booth, which is totally different from the current European version of the Passat. This Volkswagen brand new mid-to-high-end flagship is no longer a prototype developed and exported to the United States in Europe. Instead, it is a medium-to-high level jointly developed by German, U.S., and Chinese engineers based on the unique needs of China-U.S. senior-level car consumers. Car, and, this version of the Passat was first listed in the Chinese market, and then began selling in the US market last fall. Although the new version of this alternative Passat was approved by the US consumer magazine "Consumer Report", it was the beginning of the sharing and export of elements of the Chinese market overseas.
The same changes began to be reflected in more brands. At the beginning of 2012, Geely Automobile announced that it will start looking for suitable agents in Europe and prepare to export to Europe this year the Emgrand EC7 series that won the European E-NCAP four-star collision standard. . Previously, domestic brands were more interested in automobile exports from third-world countries. The bold attempt of Geely Automobile will be the precedent for Chinese automobiles to begin exporting products to the traditional auto giants market.
This is an inevitable change. In the past few years, including Guangzhou, Wuhan, and Changchun, they all scrambling to declare themselves to be China’s Detroit. If there is a chance to visit this declining northern city, I believe they will think of themselves as Oriental. How funny Detroit dreams are.
The beauty is late and he is old. Maybe North American auto show needs to move somewhere?
In 2009, the American auto market has begun to recover; in 2011, the pace of running began to accelerate, but in Detroit, prosperity and recovery seem to have nothing to do with it. In mid-January of 2012, in Michigan's coldest months, Detroit's decline continued, and the airport was on the side of the road to the urban areas. There were not too many pedestrians in the cold wind, "for sale" houses and used cars. Solitary people are rarely seen in the cold.
Depression kept pushing 2011, with 12.7 million vehicles sold in the United States, a year-on-year increase of over 10%. This is the best performance in the United States since 2008.
However, the Detroit Auto Show has lost its position in the current year - a few world premiere cars, sparsely crowded visitors, and a shrinking exhibition space. More and more people are absent. The Detroit Motor Show has completely become a North American region. Sex car show.
In the global market, the scale and influence of Beijing, Shanghai and even the Russian auto show are increasing day by day. Even at home, the warm Los Angeles auto show and even the adjacent New York auto show have begun to threaten the status of the Detroit auto show.
The influence of the auto industry in the United States has been declining. Compared to the numerous financial and high-tech news, the Wall Street Journal and the USA Today contain less than half a page a day to introduce the Detroit auto show this year. A few years ago when it was lively, from the front page to company news, most of the pages were occupied by a wide variety of automotive news.
In the Grand Hyatt Hotel, just a few minutes away from the Ford Center, the most visited ones in the past few days are the little ones who are wearing swimsuits and come to participate in the National Junior Swimming Championships. In previous years, at the annual Detroit auto show, several limited five-star hotels in the city were crowded with vendors, professional visitors, and global reporters.
Even on the auto show scene, besides the three giants of General Motors, Ford Motors, and Chrysler’s Detroit tradition, the companies that came to join in are still no exception to the few regular guests: Toyota, Honda and Nissan; And Kia, the two Korean brands that are in full swing, and the Mercedes, BMW and Audi luxury giants, are in stark contrast to the Geneva Motor Show and the Paris Motor Show.
The types of models are also lackluster, and new energy vehicles in the Frankfurt and Tokyo Motor Show are extremely rare in Detroit - in fact, new energy vehicles have never dominated the country where the price of oil is only $3 per gallon.
Ford Motors placed a deconstructed F-150 near the center of the booth. The behemoth separated from the body and chassis attracted a lot of attention. After spending the toughest time between 2008 and 2010, the F-150, a 6.2-liter beast of fierce genius, once again won the championship in sales of 580,000 vehicles in North America. Although it is not a small gap from the peak of almost 800,000 vehicles, it is still a weaker one. It has climbed nearly 30% in 2008.
The war, the financial crisis and the occupation of Wall Street all failed to stop the Americans' love for large displacement SUVs and pickup trucks, which almost became part of American life. As a result, the White House repeatedly announced plans to upgrade the CAFE Average Average Fuel Economy, which was blocked by lobbyists from Detroit and the oil giant.
This year's Detroit auto show did not have much new ideas.
The transitioning Detroit giant may have had too much history in Detroit. It has witnessed the birth of such legendary brands as Ford, Buick, Chevrolet and Jeep, as well as nurturing Henry. Ford, David. Buick, Sloan, Durant and Ikowka are the founders and managers who have made outstanding contributions to the advancement of the automotive industry.
Taking General Motors as an example, the core brands, such as Chevrolet, Buick and Cadillac, which have been retained after a series of declining brands were successively stripped, began a difficult transition.
Among them, starting in 2007, Chevrolet no longer has the North American market as its only axis. Since Chevrolet was founded 100 years ago, more than 90% of the 100 million cars sold in the United States—if not in the ensuing plight, this American brand that excels in large-capacity pickup trucks and SUVs will find it hard to leave the company. land.
Since 2008, the first model of the Chevrolet Globalization logo, the cruze, has been a success in just over two years. It is an important symbol of the global sales rankings in 2011. Cruze's impressive performance was 691,000 units. Beating many opponents such as golf and Civic, announced the great success of Chevrolet’s first step towards globalization. This will be followed by the Chevrolet Malibu. This model, named after the Californian beach, has remained ahead of the US sales charts for a long time, but it has been suppressed by the camry and the Accorrd in the country. Chevrolet vowed to prove it with better performance. It's not just an American brand.
Another change is Buick. In the US market, Buick has been completely marginalized in terms of quantity. Therefore, GM decided to change its thinking and hopes to turn it into a Lexus-like luxury brand. However, at the Detroit Auto Show's Encore SUV, we didn't seem to see it able to touch a bit of luxury.
In the past year, a veteran Buick Excelle won the single championship in the Chinese market. Buick has already revived the second spring in China, but the Excelle's old and strong, may become the potential trouble for this brand transformation.
In China, Chevrolet has developed rapidly, but it is difficult to surpass Buick as a protagonist in the short term. One benefit is that Buick can avoid the fate of Saturn and Pontiac, but the difficulty is that the Buick brand in China and the United States can really achieve so much. Is the difference?
Cadillac may be the final step in the transformation of General Motors. This noble American big cowboy became very ambitious in China in 2003. However, in the past seven years, the original pride has now become an obstacle to development. In 2011, the sales volume of 3,008 cars was a big step in comparison with 2010, but it was worth 300,000 cars. Audi, 200,000 BMWs and Mercedes-Benz, and even more than 70,000 volvo, compared to the American-style luxury, it is difficult to get more discerning Chinese ass favor.
Ford has done more thoroughly. At the 2009 Detroit Auto Show, the "one ford" slogan was filled with Ford's entire booth, even at the Cobo Center's exterior wall advertising. However, at the Detroit auto show, Ford's new Fusion was disappointing, and similar to the European version of Mondeo, not only lack of new ideas, but also lost the charm of the previous generation of Fusion.
However, the upcoming ESCAPE is still worth the wait. The Detroit giant, who first got up from the financial crisis, is not only unable to touch North in China, but everything is fine.
In 2011, Chrysler, which was included in the ranks of Fiat, became the fastest-growing brand in the United States. Both Jeep and Dodge had dazzling models to win the favor of the Americans. However, because it is so stubbornly sticking to its own unique style, there is really not much reason for it. They can also be enjoyed by Chinese or other emerging markets.
Detroit is undergoing difficult changes. This is an inevitable development. Since 2000, the global automotive center is no longer the United States.
The inevitable trend of pickup and SUV's enthusiasm, so that the 1990s of Detroit survived the Japanese powerful offensive, but the high profits also make the Big Three unable to extricate themselves.
Since 2000, with the continuous rise of oil prices and the rise of emerging markets, global automobiles have begun a new round of pattern changes. In my opinion, this rebalancing is the dual result of market and industrialization.
In 2000, after reaching a historical peak of 1,740 cars, American cars began to go downhill; in 2008, GM cars that had been on the top spot of global cars for more than 50 years were surpassed by Toyota; in 2009, the United States lost the world's largest market. In 2011, Volkswagen replaced Toyota Motor Corp. as the world's newest automobile champion. In just three years, the rotation of the world’s leading players has been surprising.
Among them, the representative of China in emerging markets replaced the United States as the world’s largest and most representative. To be sure, in the future, from the perspective of scale and strategic position, American cars will no longer have the opportunity to become a hub that global automobiles cannot replace.
Emerging markets are gradually emerging. However, due to the gap in the industrial base, China, India, and Russia are unlikely to become the output centers of global automobiles in the short term. In the next 10 years or even longer, the global automobile will show a diversified situation.
Among them, the advantages of European cars with traditional technology will lead the next five years, of which the outstanding representative is Volkswagen; Japanese cars will take advantage of Toyota, Honda and Nissan in the new energy field of hybrid and electric vehicle technology in 2015. In the future, it will regain the initiative of global automobile development.
China, India, Russia and Brazil have become the biggest changes in the development of the automotive industry in more than 100 years due to their market capacity advantages. According to the laws of the development of the automotive market, the total market-driven countries, the development of the automotive industry will follow the development model of imitation, learning, passive innovation and active innovation as a path. From 50 years ago in Japan to Korea 30 years ago, this is an outstanding representative of this development model.
Therefore, in this sense, Chinese automobiles are in the transitional stage from imitative to learning to passive innovation. This transition is marked by the market pain of local brands, although the global energy industry's new energy revolution may make emerging markets There are new changes in the development path, but the overall pattern will not change substantially.
At the Detroit auto show, Volkswagen displayed the Passat, already listed in the United States, on the booth, which is totally different from the current European version of the Passat. This Volkswagen brand new mid-to-high-end flagship is no longer a prototype developed and exported to the United States in Europe. Instead, it is a medium-to-high level jointly developed by German, U.S., and Chinese engineers based on the unique needs of China-U.S. senior-level car consumers. Car, and, this version of the Passat was first listed in the Chinese market, and then began selling in the US market last fall. Although the new version of this alternative Passat was approved by the US consumer magazine "Consumer Report", it was the beginning of the sharing and export of elements of the Chinese market overseas.
The same changes began to be reflected in more brands. At the beginning of 2012, Geely Automobile announced that it will start looking for suitable agents in Europe and prepare to export to Europe this year the Emgrand EC7 series that won the European E-NCAP four-star collision standard. . Previously, domestic brands were more interested in automobile exports from third-world countries. The bold attempt of Geely Automobile will be the precedent for Chinese automobiles to begin exporting products to the traditional auto giants market.
This is an inevitable change. In the past few years, including Guangzhou, Wuhan, and Changchun, they all scrambling to declare themselves to be China’s Detroit. If there is a chance to visit this declining northern city, I believe they will think of themselves as Oriental. How funny Detroit dreams are.
The beauty is late and he is old. Maybe North American auto show needs to move somewhere?
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