On July 25, 2012, the “Unified Hearts Reveals Future†2012 Shell Unified Dealer Conference and the Unified Chai Oil Engine “Laboratory on the Road†National Roadshow opened in Beijing. Ms. Chen Cuiwei, the new General Manager of Shell Uniformity, led the management team to make a debut and announced the new strategic plan for the development and promotion of corporate business from 2012 to 2015, the “ Phoenix Strategy â€. More than 1,000 dealer representatives from across the country attended the launching ceremony of the “Road Lab†national roadshow.
According to Chen Cuiwei, the “Phoenix Strategy†is a practical and feasible business development strategy that matches Shell's market environment and corporate capabilities until 2015, and its core is to create a corporate vision of “becoming a customer’s preferred Chinese lubricants company†and sort out. Key business development focuses and strategies, and provide distributors with action plans to help their business develop.
From the results achieved by Shell in unifying the first half of 2012, the distributors have successfully completed the set targets. The average transaction volume of individual dealers increased by double digits year-on-year, and the rate of timely completion of sales orders increased from 85% in 2011. 88.3% by the first half of 2012. In the OEM client, since 2012, the company has opened up three major customers: Dongfeng Cummins, Dongfeng Liuzhou Gas, and Weichai Power, maintaining a sustained and healthy business growth.
The reporter noticed that there was a saying in Shell's unified brand declaration - "Technology is not just for serving F1, high-performance cars or aerospace vehicles, it is best for those who are most practical." It is understood that Shell Uni-President and its parent company's Shell brand will realize differentiated operations in the professional lubricants sector. They will unify Shell into real-life technology companies, do a good job in the largest user segments, and ensure distribution. The cost competitiveness of business, improve product cost performance, meet the diverse needs of our customers.
The "Lab on the Road" is a mobile laboratory project to unify diesel engine oil. Mr. Ruan Zizhao, Deputy General Manager of Shell Unified Market and Strategy, said that this national roadshow will last for three months, covering 12,000 kilometers and landing in 16 cities. By then, a large truck equipped with various scientific instruments on the road will cross a variety of road conditions under different climatic conditions in the country, and experience a variety of extreme roads including the Qinghai-Tibet Plateau, the Sichuan-Tibet line, and the mountainous areas in the southwest. During this period, researchers at the "Laboratory on the Road" will continue to collect and sort out the challenges and tests of users under the actual road conditions in China, listen carefully to the real needs of consumers, and help drivers find the most practical roadside solutions.
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