In January 2010, Dongfeng Motor Corporation announced the list of senior personnel adjustments in the Group and its business units. The appointment of the general manager of Dongfeng Commercial Vehicles made no sense changes. After a successful enterprise transformation, the 53-year-old Tong Dongcheng took this in the past. In the past six years, the wand of the most transformative enterprise in the heavy truck industry was handed over to 43-year-old Huang Gang.
In June 2003, Huang Gang, who had grown up from the technical frontier and was at the core of Dongfeng Motor's engine plant, had been experienced until the plant manager. Huang Gang became deputy general manager of Dongfeng Commercial Vehicles, and met with Tong Dongcheng, the then general manager. The unprecedented scale of the joint venture in the history of China’s autos will bring about tremendous impacts and changes brought by the 34-year-old commercial vehicle company located in the Shiyan Dashan.
In the following six years, Tong and Huang devoted themselves to the development of daily production, management, and process models and applied them to all aspects of Dongfeng Commercial Vehicles. They emphasized the synergy and leanness of development, production, supply, and marketing, and gradually improved. Efficiency and groping improve more suitable marketing methods.
After a low-key silence during the adjustment and import phase, this mode of reengineering and different from any heavy-duty truck manufacturing company in China began to play its role - development of Dongfeng Tianlong, Tianjin and other platform series, technology upgrade, management upgrade, and marketing transformation. —Efficient operation of all links in the Dongfeng commercial vehicle chain has revealed a solid resilience in the financial crisis.
In 2009, more than 190,000 commercial vehicle companies, which are increasingly close to the market, sold more than half of the new Dongfeng Tianlong and Dongfeng Tianjin products. In January 2010, a new record was born. Dongfeng commercial vehicle sales reached 22,446 units this month, an increase of 496.33% year-on-year, of which 10975 units were sold at Shiyan headquarters, an increase of 733.33% year-on-year.
What the outside world sees is a full-service chain that is increasingly sound, has a growing market influence, and has a complete set of business models and systems that are worth learning from. Dongfeng Commercial Vehicles, for the new Huang Gang, this means a solid one. The bottom of the house also means greater pressure and challenges.
Huang Gang, who is handsome and experienced, graduated from Tsinghua University Automotive Engineering Department in 1990 and entered Dongfeng. He is forging ahead from the front line. He is sensitive and professional in technical details, but he is relatively ignorant in front of the media, even when he is responsible most often. When the media came into contact with the marketing work, he also politely refused to talk about himself and carefully commented on the industry, but once it was open, he could often reach the core of the problem.
Because of this, Huang Gang does not like to talk about something that is nothing, but is more accustomed to using actions to make people understand and feel. This character may allow us to see a more pragmatic Dongfeng commercial vehicle.
Professional experience begins with Dongfeng's Huang Gang. In his new position, what needs to be done is to use the wisdom of his management wisdom to smooth out the development of adaptive products, product lines and network construction, and product introduction. The quilting of various aspects such as market development, culture, and talent reserves has made the changes in the past six years more solid and realized the long-cherished wish of this commercial vehicle manufacturer to be “China's No. 1 and No. 3 in the worldâ€.
In more recent 2010, the company set itself a target of 200,000 sales and a 1 percentage point increase in the market share of medium- and heavy-duty trucks. For Huang Gang, in addition to these quantifiable numerical indicators, he also Hopefully by the end of the year, we will have seen a full value chain with stronger powertrains including engines, axles and gearboxes, a rejuvenated Shiyan old base and a more valuable commercial vehicle brand. .
View related topics: Dongfeng Motor - Passionate over 1 million vehicles
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