Manufacturers see the floods and beasts shunned, consumers understand the remaining errors Although "defective automotive product recall management regulations" has been formally promulgated and will be implemented on October 1 this year, but the car recall is still new in China, some consumption Both the media and the media misunderstood the misunderstanding of the quality of the vehicle, but domestic auto makers also regard the recall as a scourge. Volkswagen evades the word “recall†in China On April 29, Xinhua reported that Volkswagen has announced that it has “recalled†870,000 Passat B5 and Audi A4, A6 and A8 cars worldwide due to the front axle’s front axle support arm boot. There are safety hazards. Prolonged use may cause serious wear of these protective sleeves, causing dust to enter the mechanical structure and affecting the steering performance of the car at high speeds. This is also the second recall action by Volkswagen within 3 years due to the design flaw of the front axle support arm of the vehicle. In 2001, the German public recalled 300,000 Passat cars produced in 1999 for the same reason. However, the relevant responsible person of Volkswagen China stated that the Volkswagen only conducts free testing on relevant vehicles, rather than recalling; and this free test involves only a small amount of imported Audi models in the Chinese market, and Volkswagen China is evaluating the specific quantity. . As early as January 2003, Volkswagen issued a public statement to the user for the failure of the ignition coil of the 1.8T engine and provided free repair service to all broken vehicles. Although there is no difference between the execution procedure and the “recallâ€, the public refuses to admit that this is a recall operation because “the fault is not a threat to traffic safetyâ€. According to a voluntary distributor who did not wish to be named, the main reason why Volkswagen has been relying on free maintenance is rather unwilling to start the recall process. The main reason is that the word “recall†may have a great impact on the brand image and integrity of the public in China. Vehicle sales have a negative impact. Recall is commonplace in the United States. According to statistical data released by the relevant US agencies, in the year 2003, the United States recalled 19.5 million cars in total and recalled 529 times, more than 100 times more than in 2002. Only one of the largest GM companies recalled last year recalled 7.4 million vehicles, and has received GM’s global sales last year (8.6 million vehicles). Because the amount of personal injury compensation caused by the laws of the United States for automobile quality is very large, once the manufacturer discovers that the product has hidden dangers that lead to danger, it will often resort to huge compensation and actively implement the recall; in addition, it will be the first in the world. In countries that implement motor vehicle recalls, US consumers and the media have long been commonplace for recalls. Recalling products at the right frequency can help increase users’ trust. The system needs to be updated even though the concept of “recovery of defective automotive product recalls†has been formally promulgated and will be implemented starting on October 1 this year, but some consumers and the media habitually understand the recall as the quality of automobiles. Off, domestic auto makers often categorized car recall as a scourge and shunned it. It takes a long process for the recall system to take root in China. With the stricter control of automobile quality by the relevant national authorities and the increasing complexity of automotive electronic control technologies and the acceleration of the launch of new models, domestic auto makers will inevitably face the challenge of recalling in the future; consumers and the media should also understand: Automobile is a complex mechanical and electronic product. It is normal for faults or hidden troubles to appear. The recall is the technical strength and the prompt remedy for the faults and hidden dangers of the responsible car manufacturers.
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