Elantra's listing stirs the mid-level car market price cuts to come December 26, 2003 0 Source: Beijing Entertainment News On December 23, Zang Nata exceeded 50,000 Yu Wei, Beijing Hyundai Motor Co., Ltd. held a grand ceremony at the Beijing Hotel and officially released Elantra’s listing in China. This is the second car put into production by Beijing Hyundai following Sonata. The main version of the Beijing version of the Elantra is based on the latest sixth-generation Elantra in South Korea. Based on China’s road conditions and consumer demand, the Elantra has improved the appearance, interior, body equipment, and engine and transmission durability. Classic models. Its manual and automatic transmissions are priced at 156,000 yuan and 166,800 yuan respectively. Hyundai and Beijing Hyundai have high hopes for Elantra and hope that it will become the most important model of Beijing Hyundai. The model will include 1.6-liter and 1.8-liter manual and automatic models, which are compact cars. In 2004, the modern scale of Beijing will reach an annual production capacity of 150,000 vehicles, almost three times the company's current annual production, of which Elantra's production is expected to be 60,000 vehicles. In the future, as Beijing Hyundai’s new vehicles are launched, the production capacity and plant area will also increase. In May of next year, Beijing Hyundai will build another car plant with an annual production capacity of 300,000 vehicles in Shunyi, and it will be completed and put into operation in 2007. By then, the total production capacity of two Hyundai sedan plants in Beijing will reach 600,000, and the per capita annual production capacity of 70 cars will make Beijing Hyundai an important production base for cars that can compete with famous companies such as FAW-Volkswagen and Shanghai Volkswagen. Triggered by price cuts The listing of a new car will inevitably have an impact on other models in the market. After the Elantra IPO, its main competitor is an intermediate model with a displacement of 1.6 to 2.0 liters and a price of between 100,000 and 200,000 yuan. In addition to Excelle and Polaris, it also includes Fairmont, Saina, Beverly, Elysee, Vios, Santana 2000, Sunshine, Jetta, Siena, and POLO sedan. Compared with similar vehicles in these markets, the Elantra has a certain price advantage. Compared with Excelle’s 1.8-liter luxury top automatic transmission, the 1.8-liter automatic transmission Elantra is cheaper than 13,000 yuan, and the Bora 1.8-liter comfortable-type market price is 170,000 yuan. However, due to the addition of two side airbags, TCS and other equipment, considering Elantra's performance and safety, there is about 10% competitive advantage in terms of price compared with similar models. In order to compete for market share, a tide of price cuts will come. This year, in the car market, the mid-range car market has the fastest growth, and the new car is also the most. At present, most of the mid-range sedan cars are sold well, indicating that with the advent of the peak shift and the increase in consumption levels, the mid-range car market has a promising future. However, Elantra will face many new models next year. According to the plan, Peugeot 307, Nanjing Fiat STILO, Tianjin FAW Toyota Corolla and other models will also be listed next year. It is expected that with the increase of new models in 2004, the domestic mid-range car market will experience new changes in the market structure.
Elantra's listing stirs mid-level auto market price cuts to come
Elantra's listing stirs the mid-level car market price cuts to come December 26, 2003 0 Source: Beijing Entertainment News On December 23, Zang Nata exceeded 50,000 Yu Wei, Beijing Hyundai Motor Co., Ltd. held a grand ceremony at the Beijing Hotel and officially released Elantra’s listing in China. This is the second car put into production by Beijing Hyundai following Sonata. The main version of the Beijing version of the Elantra is based on the latest sixth-generation Elantra in South Korea. Based on China’s road conditions and consumer demand, the Elantra has improved the appearance, interior, body equipment, and engine and transmission durability. Classic models. Its manual and automatic transmissions are priced at 156,000 yuan and 166,800 yuan respectively. Hyundai and Beijing Hyundai have high hopes for Elantra and hope that it will become the most important model of Beijing Hyundai. The model will include 1.6-liter and 1.8-liter manual and automatic models, which are compact cars. In 2004, the modern scale of Beijing will reach an annual production capacity of 150,000 vehicles, almost three times the company's current annual production, of which Elantra's production is expected to be 60,000 vehicles. In the future, as Beijing Hyundai’s new vehicles are launched, the production capacity and plant area will also increase. In May of next year, Beijing Hyundai will build another car plant with an annual production capacity of 300,000 vehicles in Shunyi, and it will be completed and put into operation in 2007. By then, the total production capacity of two Hyundai sedan plants in Beijing will reach 600,000, and the per capita annual production capacity of 70 cars will make Beijing Hyundai an important production base for cars that can compete with famous companies such as FAW-Volkswagen and Shanghai Volkswagen. Triggered by price cuts The listing of a new car will inevitably have an impact on other models in the market. After the Elantra IPO, its main competitor is an intermediate model with a displacement of 1.6 to 2.0 liters and a price of between 100,000 and 200,000 yuan. In addition to Excelle and Polaris, it also includes Fairmont, Saina, Beverly, Elysee, Vios, Santana 2000, Sunshine, Jetta, Siena, and POLO sedan. Compared with similar vehicles in these markets, the Elantra has a certain price advantage. Compared with Excelle’s 1.8-liter luxury top automatic transmission, the 1.8-liter automatic transmission Elantra is cheaper than 13,000 yuan, and the Bora 1.8-liter comfortable-type market price is 170,000 yuan. However, due to the addition of two side airbags, TCS and other equipment, considering Elantra's performance and safety, there is about 10% competitive advantage in terms of price compared with similar models. In order to compete for market share, a tide of price cuts will come. This year, in the car market, the mid-range car market has the fastest growth, and the new car is also the most. At present, most of the mid-range sedan cars are sold well, indicating that with the advent of the peak shift and the increase in consumption levels, the mid-range car market has a promising future. However, Elantra will face many new models next year. According to the plan, Peugeot 307, Nanjing Fiat STILO, Tianjin FAW Toyota Corolla and other models will also be listed next year. It is expected that with the increase of new models in 2004, the domestic mid-range car market will experience new changes in the market structure.