In the first half of the year, the unexpected deceleration of the Chinese auto market was not only anxious for manufacturers, but also the distributors who directly bear market pressure. The joint efforts of manufacturers and merchants to save the market have become the most natural choice. Recently, Huatai Automobile and its eight regional distributors formed the Huatai Automobile Marketing Advisory Committee, which has aroused widespread concern in the automotive industry. It is reported that Huatai Automobile would like to use the Marketing Advisory Committee to realize the joint efforts of manufacturers and merchants to jointly build a rapid market response mechanism for Huatai Automobile. The Huatai Automobile Marketing Advisory Committee is composed of representatives from Huatai Automobile and distributors in eight major sales regions. The committee adheres to the tenet of “scientific, objective, and rigorous†and makes full use of the forward-looking grasp and profound insights of distributors in the market. Huatai Automobile brings new marketing ideas, provides rationalization advice, and formulates market-oriented product policies, business policies, and pricing policies for dealers, so that manufacturers and car dealers can become more market-oriented and scientific in the implementation of various decisions. Huatai Automobile set up a marketing consultative committee to allow distributors to participate in the manufacturers' marketing strategies. It is a precedent in the Chinese auto industry. At present, the overall marketing ideas of China's auto market are all in a stage of exploration. Various manufacturers are seeking marketing methods suitable for their survival and development. Therefore, Huatai Automobile's establishment of a marketing advisory committee is also a new attempt for companies to face the downturn in the auto market. Indeed, the establishment of a marketing advisory committee will play a huge role in breaking the downturn in the auto market. First of all, dealers stand in front of the market and can feel the market warm and cool most. They are regularly held by the marketing advisory committee to collect feedback from the frontline distributors and can create a rapid response mechanism. Secondly, allowing distributors to participate in corporate marketing strategies is conducive to the enthusiasm and initiative of dealers. At the same time, it also enables automotive companies to more closely link with distributors around the world and move forward together to form a joint mechanism of manufacturers and businesses. When various auto manufacturers have tried various marketing methods to hone their growth in the automobile market, Huatai Automobile's establishment of a marketing advisory committee is just an example of “seeing the leopardâ€. As a car manufacturer, a business, the direct purpose of business is to sell profit, and the most direct competition for sales is in the terminal. Therefore, whether it is to carry out after-sales service, consumer interaction activities or the establishment of a marketing advisory committee, is to obtain information from the terminal. Grasping the commanding heights of terminal sales will become a key battle in the auto market competition. (Zhao Dongmei)
Dealers Participate in Political Affairs and Consultation Huatai Automobile Co., Ltd
In the first half of the year, the unexpected deceleration of the Chinese auto market was not only anxious for manufacturers, but also the distributors who directly bear market pressure. The joint efforts of manufacturers and merchants to save the market have become the most natural choice. Recently, Huatai Automobile and its eight regional distributors formed the Huatai Automobile Marketing Advisory Committee, which has aroused widespread concern in the automotive industry. It is reported that Huatai Automobile would like to use the Marketing Advisory Committee to realize the joint efforts of manufacturers and merchants to jointly build a rapid market response mechanism for Huatai Automobile. The Huatai Automobile Marketing Advisory Committee is composed of representatives from Huatai Automobile and distributors in eight major sales regions. The committee adheres to the tenet of “scientific, objective, and rigorous†and makes full use of the forward-looking grasp and profound insights of distributors in the market. Huatai Automobile brings new marketing ideas, provides rationalization advice, and formulates market-oriented product policies, business policies, and pricing policies for dealers, so that manufacturers and car dealers can become more market-oriented and scientific in the implementation of various decisions. Huatai Automobile set up a marketing consultative committee to allow distributors to participate in the manufacturers' marketing strategies. It is a precedent in the Chinese auto industry. At present, the overall marketing ideas of China's auto market are all in a stage of exploration. Various manufacturers are seeking marketing methods suitable for their survival and development. Therefore, Huatai Automobile's establishment of a marketing advisory committee is also a new attempt for companies to face the downturn in the auto market. Indeed, the establishment of a marketing advisory committee will play a huge role in breaking the downturn in the auto market. First of all, dealers stand in front of the market and can feel the market warm and cool most. They are regularly held by the marketing advisory committee to collect feedback from the frontline distributors and can create a rapid response mechanism. Secondly, allowing distributors to participate in corporate marketing strategies is conducive to the enthusiasm and initiative of dealers. At the same time, it also enables automotive companies to more closely link with distributors around the world and move forward together to form a joint mechanism of manufacturers and businesses. When various auto manufacturers have tried various marketing methods to hone their growth in the automobile market, Huatai Automobile's establishment of a marketing advisory committee is just an example of “seeing the leopardâ€. As a car manufacturer, a business, the direct purpose of business is to sell profit, and the most direct competition for sales is in the terminal. Therefore, whether it is to carry out after-sales service, consumer interaction activities or the establishment of a marketing advisory committee, is to obtain information from the terminal. Grasping the commanding heights of terminal sales will become a key battle in the auto market competition. (Zhao Dongmei)