With the earthquake relief work entering the post-disaster reconstruction phase, the domestic auto companies, especially commercial vehicle companies, have seen some changes in the form of disaster relief. However, in the first phase of the earthquake-relief disaster, although commercial vehicle companies have many remarkable and awe-inspiring places, they also have some regrets.
Affirmation: Self-owned brands of commercial vehicles are actively responding to disasters
In this national mobilization process to combat earthquake disasters, the initiative and enthusiasm of ethnic enterprises and independent brands are much higher than those of multinational corporations. After the news of the Wenchuan Earthquake came out, who was the first to react and immediately donate in the commercial vehicle industry? It is an independent brand enterprise represented by Yutong, Shaanxi Auto, etc.; after the Wenchuan earthquake, who in the commercial vehicle industry set off a wave of disaster relief? Or national self-owned brands headed by Yutong, Zhongqi, etc. Flesh and blood are connected, and blood is thicker than water, which enables our commercial vehicle companies to connect with the people in the affected areas. It also allows our commercial vehicle companies to actively sacrifice their love for earthquake relief without calling for any reason.
According to statistics, as of now, the total value of donated goods donated by auto companies to the Wenchuan Earthquake exceeds RMB 250 million, among which commercial vehicle companies account for a considerable proportion. Among them, if the response speed and efficiency, commercial vehicle companies are undoubtedly the most commendable. On the morning of May 13th, in less than one day after the Wenchuan earthquake, Yutong donated the first batch of 1 million yuan to the Zhengzhou Charity Federation. On the morning of May 15, Yutong organized all the employees of its subsidiaries to conduct The donation, employees, kindergarten children, Yutong suppliers and foreign experts were all very enthusiastic and enthusiastically raised 530,000 yuan on the spot. Many other card and bus companies also made disaster relief.
After the Wenchuan earthquake, domestic commercial vehicle companies not only donated money and goods, but also dispatched vehicles and even personnel to rush to the scene to provide disaster relief. Disaster relief personnel and disaster relief materials delivery, trucks are one of the main forces rushing in the front line; clearing obstacles, saving and protecting lives, construction vehicles and some special vehicles are of great use; ensuring the normal operation of transport vehicles, truck service network Indispensable... In order to better serve the disaster relief work, many truck companies have donated engineering trucks, camping vehicles and special vehicles in various quantities, which greatly eased the demand for vehicles on the frontline of disaster relief. Nevertheless, during the rescue process, we still saw the bus. On May 14th, under the instruction of Yutong’s high-level officials, Yutong’s employees in Sichuan Branch formed the Yutong Rescue Team with the “difficulties in bringing disasters to the countryâ€, with three Yutong buses, multiple drivers, and service support personnel as the main rescuers. Obeyed the unified dispatch of Sichuan Disaster Relief Headquarters and successfully completed the rescue missions of providing relief personnel, relief supplies, and transferring people in disaster areas. The Yutong Rescue Team has once again proved its strong sense of social responsibility in Yutong and even the entire commercial vehicle industry with its own practical actions.
Contemplation: The bus industry could have done better
In the process of this earthquake relief work, China’s commercial vehicle companies have demonstrated a strong sense of social responsibility and national responsibility. However, there are still some different voices that have attracted the attention of the industry. Obviously, with the support of the rear, the bus companies are enthusiastically enthusiastic. With front-line rescue and services, it is difficult to see the bus companies and their products.
In earthquake relief, truck companies rushed to the front - donating money to donate money to donate cars. This is obviously related to the different uses of trucks and buses, but it also reflects that the bus industry is still not doing enough. Although it is difficult for passenger cars to transport large numbers of people and materials at the same time as trucks, and for camps for troops, they can also serve the most urgent earthquake relief work. We said that stabilizing production and construction in the rear is also a kind of support and guarantee for disaster relief. However, in the immediate aftermath of the disaster, in the immediate needs of direct rescue, there is no doubt that the initiative to apply for first aid in the disaster area. Can solve some practical problems more effectively. However, many bus companies did not send rescue teams and rescue vehicles. The passenger car industry that could have done even better compared with the truck industry was also somewhat conservative because it was too conservative.
What we want to see is that Yutong has set a good example for bus companies in the earthquake relief work. “Now, the two vehicles of our Yutong Rescue Team and the 60 people being transported are in the command center for earthquake relief in Jiulong Town, Mianzhu City. Jiulong Town is less than 30 kilometers away from the worst-hit Hanwang Town, and the local casualties are very serious. "I talked with my colleagues in Zhengzhou today and they clearly heard from the phone that the rescue team members were very tired. They said that our voice is very hoarse. Actually, we are not just exhausted. We have seen too many deaths and injuries these days. Pain, everyone's feelings are very heavy. In the disaster area for the first-line shuttle relief workers and the transfer of people these days, we see, hear, feel that there are too many things.†... ... These are Yutong rescue The rescue log sent back by the team at the frontline of the quake-stricken area is full of humanity and the human spirit of being responsible to the society and the people. Their moving behavior also reflects Yutong's “people-oriented†deep corporate culture accumulation, as well as a strong sense of responsibility for giving back to society and giving back to the country.
Forward: How to establish a set of effective public welfare mechanism
Disaster relief, the performance of various companies, so that the entire industry continued to aid the affected areas at the same time also began to ponder: After the passion, how should companies establish a set of rapid response and effective public welfare activities?
The establishment of a set of responsive and effective public welfare activities must first of all be highly valued by the top management. Yutong's response to the locust plague was the most rapid, not only donating money, but also establishing a rescue team in the disaster area. One of the important reasons was that the company’s president, Tang Yuxiang, had always attached importance to and paid attention to the public welfare activities. It is precisely because of the high-level's attention that Yutong’s mechanism of giving back to society and people through charitable activities has been normalized.
The establishment of a set of responsive and effective public welfare donation mechanisms must be supported by the corporate cultural environment. Corporate culture is the driving force and execution force. It can promote the spontaneous, enthusiastic and enthusiastic participation of employees in all kinds of public welfare activities, and thus also make the development of the entire enterprise show positive, healthy, and healthy vitality. From the public welfare activities organized by Yutong in the past and the positive action of the earthquake relief work, Yutong’s corporate culture is a corporate culture with a sense of social responsibility and the pursuit of becoming a corporate citizen. The cultivation of this culture cannot be separated from the high level of the company. We must attach great importance to the regular development of public welfare activities. We must be able to maintain the continuous cultivation of employees' awareness of social responsibility and daily cultural construction.
The ancients said that they were small. From the perspective of this earthquake relief work, Yutong’s performance has already reached the “tip†of the bus disaster relief company’s public welfare list. Seeing a broader perspective and wanting to go further, bravely shouldering social responsibility for many years is undoubtedly the best footnote Yutong can stand in the industry.
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